Welcome to the Story Bistro blog!
Our most recent posts have been cued up for your enjoyment. This month, our focus is on blooming and deepening our online relationships.
(See the footer at the bottom of this page to browse by category.)
Case Study: How the Jansens Regularly Fill Their Virtual, Local, and Global Workshops
Meet Holly and Mark Jansen. This husband and wife team owns and runs a photography business: Jansen Photo Expeditions. Specifically, they teach photo enthusiasts how to get just the right shot, with just the right equipment, no matter where in the world their cameras...
read moreTrue Stories: How to Fully Prepare for Your Next Presentation
I was just eight years old when my father handed me the little hardcover book of inspirational stories and said, "You get to give a three-minute talk next month at church. This will help." For those not familiar with the Mormon ways, every member of the congregation...
read more5 Ways to Make Your Marketing Stick
Brand Turnaround: An Interview with Karen Post, the Branding Diva
Karen Post, aka the Branding Diva, has a great new book called “Brand Turnaround: How Brands Gone Bad Returned to Glory...and the 7 Game Changers that Made the Difference." I spoke with her earlier this week on the Word Cafe podcast. Here are the highlights. You can...
read moreMy Big Why: On Motives, Mentors, and Defining Moments
Every hero has one: an origin story. Bruce Wayne watched a mugger brutally kill his parents when he was just a child. Peter Parker found his inner hero after a radioactive spider bit him. Buffy discovered she was “The Chosen One” and learned to leverage her slayer...
read moreThe Remarkable Purple Carrot: A Marketing Parable
A Pumpkin with a Plan (Or, How to Quit Being a Slave to Your Business)
Every once in awhile, a book comes along that really makes sense. This? Yep, this is definitely one of them. If you've read Mike Michaelowicz's The Toilet Paper Entrepreneur, then you're already familiar with his friendly and accessible style, his sense of humor,...
read moreAm I Doing My Marketing Right?
I'm currently conducting a 13-week teaching/gamification experiment called "Prosperity's Kitchen." It's an online class for solopreneurs to learn the ins and outs of marketing themselves in the digital world. The twist? It's structured like a reality TV competition....
read moreThe Truth About Why You Aren’t Learning Anything in Your Online Classes
I got an email this morning from Mary over at A-List Blogging (maybe you did, too?). It was titled "6 Reasons Why Blogger Trainings Fail." As I read through, I noticed my head nodding up and down. Yup. Yup. Yup. She's SO right about this stuff. Here's just a portion...
read moreMy Big Why: On Motives, Mentors, and Defining Moments
This post first appeared on TheWordChef.com in October 2013. When our Word Carnival group decided an homage to parenthood and business was in order (congrats on your new son, Nick!), I felt a little lost about how I might approach this month's theme. Then I remembered...
read moreThe True Meaning of Your Unique Value Proposition (and How to Explain it Like a Pro)
It's Word Carnival time again! In this month's episode we learn all about the dreaded Unique Value Proposition (or USP), why it's so deceptively hard to figure out, and how you can nail it without having an emotional breakdown. Jargon is for jerks. Ninnies. Lazy...
read moreAugust Blog Prompt: Tutorial
Tell us a story! Sometimes finding inspiration -- at least where your business blog's concerned -- can feel a bit like trying to touch your elbow to your nose (frustrating at worst, just plain laughable at best). I hear from a lot of you that you're not sure what you...
read moreRoadmaps, Blueprints and Formulas (Oh, My!)
If you've been online for any length of time, you’re familiar with phrases like “6-figure Blueprint” or “High-traffic Formula.” Maybe you've used one of those jargon phrases in your own marketing? It would be hard not to. People devour that kind of thing. It's almost...
read moreFrom Struggling “Jill-of-all-Trades” to Master of One: A Case Study
This week, we take a close look at a Digital Dining Room member and learn what’s possible when you focus like a laser on “one thing.” Meet Colleen Conger of Think.Web.Go. In June 2012, she was a struggling freelance graphic designer who’d never even heard of a thing...
read moreThe Francophile Who Refused to Quit
A CPA Dreams Big, Does the Math and Makes It Happen by Alecia Caine of Find Yourself in France My dream has roots in my childhood. I fell in love with the French language the first time I heard it in class when one of the mothers came in to teach us. I thought it was...
read moreAsk for Advice
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...
read moreUncorked: Anne Gillme Helps Expats Connect and Thrive
Welcome to our bi-monthly series: Corkers Uncorked. These are some of my most treasured interviews -- mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to...
read more9 Tips to Connect with Your Inner Genius and Find Your Best Content Marketing Stories
Ideas. If you're like most entrepreneurs, you're distracted by at least one or two every day. If you're lucky, one or two might spark your next great blog post or a heartfelt email to your subscribers. (LOVE those.) But if those ideas just seem to distract you from...
read moreDinner Conversations: Engage Your Fans Online
The Baconomics of Branding (or, How to Bring Home More by Being Different)
True story: Mr. Perfect and I are moving in together in 3 weeks. Sure. It's just across town. But the headaches are still the same: find just the right place; do gobs of paperwork; make tons of phone calls to various utilities; simultaneously pack-sell-or-trash...
read moreHow to Get 5-Star Referrals From Your Peers and Colleagues
Most of the advice out there about referrals is related to your customers (i.e., getting them to send you new ones.) In short, make them happy and they'll want to tell their friends about you. But you can also get some fabulous referrals from your peers and colleagues...
read moreBoost Awareness by Piggybacking on a Bigger Brand
Earlier this week, I talked with Abe and Rick of Ruzuku.com -- an online platform created to make it "ridiculously easy" to teach better classes on the web. Ruzuku first came onto my radar when Abe posted this question on my "It's All About YOU" post: A marketing...
read moreWhen You Just Need to Get ‘Er Done! Employees vs. Independent Contractors
You're at the crossroads. (And I totally feel your pain.) We both know there aren't enough minutes in the day to finish up all that work on your plate. Clients are trying to track you down. And the emails and phone calls are coming in faster than you can respond. And...
read moreThe Great Email Experiment (or, Why Your Inbox is the Best Social Media Channel to Grow Your Biz)
Last month, a couple of folks I know (yep...Carney folks!) were lamenting the fact that there seemed to be an unusual number of people unsubscribing -- or, worse! complaining about SPAM -- every time they sent an email to their lists. Feelings of panic, fear and...
read moreSolopreneurs and Online Marketing: What’s Working, What’s Failing
Just last month, we wrapped up a survey here on the topic of Solopreneurs and their online marketing practices. The goal? To find out exactly what folks are doing, what's working for them and what's failing. To establish some benchmarks -- not necessarily of best...
read moreYour Business is Like an Artichoke
Have you ever been seduced by a vegetable? I have. And her name is Artichoke. What is it about her that draws me in? She's beautiful, sensual and earthy all at once. She has hidden mysteries, layers of "meaty" stories, and a delicious interior that can only be...
read moreBehind the Scenes of AmyTV
Some of you may have seen Amy's video series, Content Marketing Stripped. She's created a total of 20 videos so far -- each one a gem filled with storytelling, humor and value. Perhaps (like me), you found yourself giggling out loud and sharing the videos with your...
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