Welcome to the Story Bistro blog!

Our most recent posts have been cued up for your enjoyment. This month, our focus is on blooming and deepening our online relationships.

(See the footer at the bottom of this page to browse by category.)

How to be an Entrepreneurial Chef (not a Business Cook)

A few weeks ago, I finished reading Seth Godin’s Linchpin and was immediately struck by this passage: The future belongs to chefs, not to cooks or bottle washers...A cook is not an artist. A cook follows a recipe, and he’s a good cook if he follows the recipe correctly. A chef is an artist. She’s an artist when she invents a new way of cooking or a new type of dish that creates surprise or joy or pleasure for the person she created it for. I'd been mulling that over until what finally came out was my Entrepreneur's Manifesto, which starts off: Be a Chef, not a Cook. read more

Marketing: It’s Not What You Think (and, Why Knowing the Truth Matters)

During our mentoring wrap-up call last week, I asked Zeus for some feedback. I wanted to know what I might've done better or differently during our time together -- something that could've possibly made a bigger difference to him and his marketing efforts. One of the...

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No More Marketing: Why I’m Done

What I'm about to tell you might kill my business, but I have to say it: I'm done (yes, you can stick a fork in me). I've never wanted to build an empire -- at least not one whose sole purpose was "bigger, better marketing." And a 4-hour work week? Puh-lease. Those of...

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5 Marketing Lessons from Celebrity Chefs

Except for my client Rebecca Joseph (aka The Rabbi Chef), your goal is probably not to be the Next Food Network Star. But there's a whole lot that celebrity chefs can teach us about working in a crowded marketplace. The successful ones truly excel at building their brands and growing their fan base. How do they do it? Here are five of their marketing strategies that you can (and should) adopt today: read more

Book Review: Jab, Jab, Jab, Right Hook

The Big Promise: How to tell your story in a noisy, social world. My biggest problem with this book is its core metaphor. Boxing? Blood sports? Knocking out your prospects? What the hell were you thinking, Gary? It took everything I had to just get through the intro....

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