by Téa Silvestre Godfrey | Nov 28, 2024 | Case Studies, Zeus Experiment
A guest post by Zeus Yiamouyiannis. Simply turning up the burner won’t do it. Heating up your business means learning how to cook. In fact, developing a successful online business is a lot like preparing a splendid eight-course dinner. To use Tea’s metaphors, if...
by Téa Silvestre Godfrey | Nov 28, 2024 | Case Studies, Working with Marketing Professionals, Zeus Experiment
This is a guest post by Zeus. I don’t know about you, but I’ve had enough hot air. I’m ready to breathe deep that cool, invigorating air of reality, and shovel the “snow” off my business. Yes, the pun is intentional (and seasonal!). Anyone who tells you that you just...
by Téa Silvestre Godfrey | Nov 25, 2024 | Case Studies, Zeus Experiment
This is a guest post by Zeus Why don’t shortcuts work for the important things? Why are real friendships, productive professional relationships, well-run businesses, life callings, marriage, and parenting so inconveniently and persistently demanding? These things...
by Téa Silvestre Godfrey | Nov 22, 2024 | Branding, Case Studies, Writing Tips, Zeus Experiment
This is a guest post by Zeus This week I quadrupled sign-ups for my mailing list, and re-taught myself some valuable lessons: Trust yourself. Be original in voice. Put quality first. Tap into your existing community. Write what you know. Here’s what happened: My...
by Téa Silvestre Godfrey | Nov 15, 2024 | Case Studies, Zeus Experiment
If you’re following the evolution of Prosperity’s Kitchen, then you’ve already heard of The Johnny Project. But in case you’re new to these parts, or if you’ve missed any of the game-changing explosions of late, The Johnny Project was an...
by Téa Silvestre Godfrey | Nov 12, 2024 | Case Studies, eMail Marketing, Working with Marketing Professionals, Zeus Experiment
A guest post by Zeus Yiamouyiannis. For those of you just tuning in, this is the latest in a series of posts for The Zeus Experiment, whereby I chronicle my learning curve and ups and downs in developing my own successful online business. Tea Silvestre is my mentor in...
by Téa Silvestre Godfrey | Nov 11, 2024 | Branding, Case Studies, Working with Marketing Professionals, Zeus Experiment
This is a guest post by Zeus Many of you, like me, are putting in a lot of time, energy, and money into developing an online business. And yet concrete outcomes (substantial business income, successful products, etc.) sometimes seem so far away. We’re taught to...
by Téa Silvestre Godfrey | Nov 7, 2024 | eMail Marketing, Zeus Experiment
A guest post by Zeus Yiamouyiannis. Is it possible for a Ph.D. in education (me) to take a half-day getting his website email up and going? (Drum roll…) Yes, it is. You’re kidding. I mean, c’mon, this should take a few minutes, right? Umm, not exactly. I know what you...
by Téa Silvestre Godfrey | Nov 6, 2024 | Zeus Experiment
A guest post by Zeus Yiamouyiannis. Welcome to the first installment in the Zeus Experiment. Be sure to bookmark the series page so you don’t miss any of the episodes. Schools fool you. Business development courses pull the wool over your eyes. “Come in,” they...
by Téa Silvestre Godfrey | Nov 2, 2024 | Case Studies, eMail Marketing, Working with Marketing Professionals, Zeus Experiment
A guest post by Zeus Yiamouyiannis. What if, underneath it all, your carefully planned and wished-for life was nothing more than an adventurous experiment? Would that free you or strike terror into your heart? What if you were both the guinea pig and the dude in the...