Welcome to the Story Bistro blog!

Our most recent posts have been cued up for your enjoyment. This month, our focus is on blooming and deepening our online relationships.

(See the footer at the bottom of this page to browse by category.)

Storytelling à la Reality TV: What The Next Food Network Star can teach you about marketing

I'm normally not drawn to reality TV shows. I'll admit a wee addiction in the past -- especially the early years of American Idol and The Apprentice. But I nipped those habits in the bud after a few seasons. It was easy. I just cancelled my cable. But at the beginning of this year, I moved in with my boyfriend and rediscovered my love of reality TV through The Next Food Network Star. The main idea of the show is to find the next FN "star" (while also promoting FN and its current cast). But here's what you can learn from watching... read more

How to Eat Your (Marketing) Artichoke

When you're a solopreneur or the owner of a very small business, it can seem almost impossible to find the time to get it all done. There is, after all, actual work that needs to be finished, or you won't be getting paid. I get it. I'm in the same boat. The important thing to remember though, is that every little bit helps. Baby steps are crucial. They move you forward and build good habits. Habits that can ultimately bring you all the customers you can handle. read more
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