12 Days of Branding (12)
Bloom Your Online Relationships #BYOR30 (14)
Marketing Dish (8)
Reader Spotlights (7)
Tipping Sacred Marketing Cows (3)
Zeus Experiment (10)
by Téa Silvestre Godfrey | Nov 7, 2024 | eMail Marketing, Zeus Experiment
A guest post by Zeus Yiamouyiannis. Is it possible for a Ph.D. in education (me) to take a half-day getting his website email up and going? (Drum roll…) Yes, it is. You’re kidding. I mean, c’mon, this should take a few minutes, right? Umm, not exactly. I know what you...
by Téa Silvestre Godfrey | Nov 7, 2024 | 12 Days of Branding, Branding, Marketing Strategies
Six Geese a-Laying! It’s Day 6 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment we’ll look at the six key elements of using design to create memorable visual representations for your brand. Set...
by Téa Silvestre Godfrey | Nov 7, 2024 | Bloom Your Online Relationships #BYOR30
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you’d like to play along, you can sign up here (don’t worry — it’s FREE). We’re all working through these small, powerful actions together and sharing our...
by Téa Silvestre Godfrey | Nov 7, 2024 | 12 Days of Branding, Branding
On the first day of Christmas, my true love gave to me: a partridge in a pear tree… Welcome to Day One of my 12 Days of Branding series. Each day — from now until Christmas* — you’ll be gifted with branding advice, case studies and more. If...
by Téa Silvestre Godfrey | Nov 6, 2024 | Zeus Experiment
A guest post by Zeus Yiamouyiannis. Welcome to the first installment in the Zeus Experiment. Be sure to bookmark the series page so you don’t miss any of the episodes. Schools fool you. Business development courses pull the wool over your eyes. “Come in,” they...
by Téa Silvestre Godfrey | Nov 6, 2024 | Marketing Dish, Writing Tips
Gloria Miele, a small biz coach from Camarillo, CA, emailed this week’s suggestion while she was cooking up a pot of beef stew over the holidays. Here’s what she had to say: Most of the women in my family make stew this way (with some variation, like deglazing...
by Téa Silvestre Godfrey | Nov 5, 2024 | Reader Spotlights
Welcome to our bi-monthly series: Corkers Uncorked. These are some of my most treasured interviews — mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get...
by Téa Silvestre Godfrey | Nov 5, 2024 | Creativity, Marketing Dish
Keith Pillow of Caddy Marketing submitted the first dish up for examination in my new weekly series that answers the question, “What the heck can we learn about marketing from our favorite foods?” An expert on marketing and communications, career...
by Deborah Gallant | Nov 5, 2024 | Bloom Your Online Relationships #BYOR30
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you’d like to play along, you can sign up here (don’t worry — it’s FREE). We’re all working through these small, powerful actions together and sharing our...
by Téa Silvestre Godfrey | Nov 2, 2024 | Case Studies, eMail Marketing, Working with Marketing Professionals, Zeus Experiment
A guest post by Zeus Yiamouyiannis. What if, underneath it all, your carefully planned and wished-for life was nothing more than an adventurous experiment? Would that free you or strike terror into your heart? What if you were both the guinea pig and the dude in the...
by Téa Silvestre Godfrey | Oct 31, 2024 | Bloom Your Online Relationships #BYOR30
This post is part of the 30-Day Bloom Your Online Relationships Challenge. The challenge is officially over, but you can still join us on Facebook to share your thoughts, questions, and a-ha moments. We’d love to have you join us! My own business coach is the...
by Téa Silvestre Godfrey | Oct 30, 2024 | Branding, Case Studies, Writing Tips, Zeus Experiment
This is a guest post by Zeus This week I quadrupled sign-ups for my mailing list, and re-taught myself some valuable lessons: Trust yourself. Be original in voice. Put quality first. Tap into your existing community. Write what you know. Here’s what happened: My...
by Lisa Braithwaite | Oct 30, 2024 | Bloom Your Online Relationships #BYOR30
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you’d like to play along, you can sign up here (don’t worry — it’s FREE). We’re all working through these small, powerful actions together and sharing our...
by Téa Silvestre Godfrey | Oct 30, 2024 | 12 Days of Branding, Branding, Writing Tips
Five Go~lden Rings! It’s Day 5 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment we look at 5 creative examples of how to tell your brand story. One of the easiest places to tell your story is the...
by Téa Silvestre Godfrey | Oct 30, 2024 | Reader Spotlights
Welcome to Corkers Uncorked. These are some of my most treasured interviews — mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about...
by Téa Silvestre Godfrey | Oct 29, 2024 | Tipping Sacred Marketing Cows
Want to be different and stand out from the crowd? One of the best ways to do that is to challenge the status quo. And over at the Business Luminaries’ Roundtable, that’s exactly what we’re doing. Talking about the elephants in the various rooms of our industries....
by Téa Silvestre Godfrey | Oct 28, 2024 | 12 Days of Branding, Branding
Two turtle doves… It’s Day 2 of the 12 Days of Branding. If you missed Day 1, you can find it here. In today’s installment we talk about two important foundations for any brand: The Vision and Mission. If you could wave your magic wand and create a...
by Téa Silvestre Godfrey | Oct 27, 2024 | Reader Spotlights
Welcome to our bi-monthly series: Corkers Uncorked. These are some of my most treasured interviews — mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get...
by Téa Silvestre Godfrey | Oct 26, 2024 | 12 Days of Branding, Branding, Marketing Strategies
Seven Swans a-Swiming! It’s Day 7 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment we’ll dive into the Marketing Rule of 7. Never heard of it? Read on! Let’s start off today with a visualization...
by Téa Silvestre Godfrey | Oct 25, 2024 | Bloom Your Online Relationships #BYOR30
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you’d like to play along, you can sign up here (don’t worry — it’s FREE). We’re all working through these small, powerful actions together and sharing our...
by Téa Silvestre Godfrey | Oct 24, 2024 | Marketing Dish, Working with Marketing Professionals
Tina Robbins, a “core spirit” life coach from Denver, CO, emailed this week’s suggestion. Here’s what she had to say: Spaghetti and meatballs is one of my go-to comfort foods. There’s something about the richness of the meatballs and the noodly pasta...
by Téa Silvestre Godfrey | Oct 23, 2024 | Case Studies, Zeus Experiment
A guest post by Zeus Yiamouyiannis. Simply turning up the burner won’t do it. Heating up your business means learning how to cook. In fact, developing a successful online business is a lot like preparing a splendid eight-course dinner. To use Tea’s metaphors, if...
by Sandi Amorim | Oct 22, 2024 | Bloom Your Online Relationships #BYOR30
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you’d like to play along, you can sign up here (don’t worry — it’s FREE). We’re all working through these small, powerful actions together and sharing our...
by Téa Silvestre Godfrey | Oct 22, 2024 | Case Studies, Working with Marketing Professionals, Zeus Experiment
This is a guest post by Zeus. I don’t know about you, but I’ve had enough hot air. I’m ready to breathe deep that cool, invigorating air of reality, and shovel the “snow” off my business. Yes, the pun is intentional (and seasonal!). Anyone who tells you that you just...
by Téa Silvestre Godfrey | Oct 22, 2024 | Marketing Dish
Loran Hills of Loran’s Heart tweeted this week’s suggestion to me after I asked folks to share their favorite foods. Known as the Monarch of Heart, Depth and Focus, and Explorer of the Sacred Realms, Loran helps her clients find clarity and purpose....
by Danny Jackson | Oct 21, 2024 | Bloom Your Online Relationships #BYOR30
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you’d like to play along, you can sign up here (don’t worry — it’s FREE). We’re all working through these small, powerful actions together and sharing our...
by Téa Silvestre Godfrey | Oct 21, 2024 | Reader Spotlights
Welcome to our new bi-monthly series: Corkers Uncorked. It’s a new take on the spotlight posts I did at TheWordChef.com (remember the Wordie Hall of Fame?). Those were some of my most treasured interviews — mostly because I got to know my readers (you!) on...
by Téa Silvestre Godfrey | Oct 20, 2024 | Reader Spotlights
Welcome to Corkers Uncorked. These are some of my most treasured interviews — mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about...
by Téa Silvestre Godfrey | Oct 20, 2024 | Creativity, Marketing Dish
Author, freelance writer and founder of The Nonfiction Zone, Cheryl Pickett, emailed this week’s suggestion. Here’s what she had to say: I can’t say this is a really a “favorite” dish because I have what I refer to as “new recipe night or new recipe lunch etc.” at...
by Téa Silvestre Godfrey | Oct 20, 2024 | Reader Spotlights
Welcome to Corkers Uncorked. These are some of my most treasured interviews — mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about...
by Téa Silvestre Godfrey | Oct 19, 2024 | 12 Days of Branding, Branding
8 Maids a-Milking It’s Day 8 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment we look at unexpected ways to build an impactful and memorable brand. You’ve heard the phrase, “Milking...
by Téa Silvestre Godfrey | Oct 18, 2024 | 12 Days of Branding, Branding, Case Studies
…Three French Hens! It’s Day 3 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment I give you three examples of small business brands with solid core values that know how to walk the...
by Pace Smith | Oct 17, 2024 | Bloom Your Online Relationships #BYOR30
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you’d like to play along, you can sign up here (don’t worry — it’s FREE). We’re working through these small, powerful actions together and sharing our...
by Téa Silvestre Godfrey | Oct 17, 2024 | Marketing Dish
Elizabeth Todd, the brains behind Income Trigger Consulting emailed this week’s suggestion. Here’s what she had to say about this particular dish: When I first arrived in Australia I was invited to have Christmas with relatives of my girlfriend and there I...
by Meg Worden | Oct 17, 2024 | Bloom Your Online Relationships #BYOR30
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you’d like to play along, you can sign up here (don’t worry — it’s FREE). We’re all working through these small, powerful actions together and sharing our...
by Danny Jackson | Oct 17, 2024 | Bloom Your Online Relationships #BYOR30
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you’d like to play along, you can sign up here (don’t worry — it’s FREE). We’re all working through these small, powerful actions together and sharing our...
by Téa Silvestre Godfrey | Oct 15, 2024 | Storytelling, Tipping Sacred Marketing Cows
This month, I got curious about the best practice of using The Hero’s Journey (aka The Monomyth) as THE structure for our best stories. For me, the problem is that this structure comes with the metaphors of battle built into it. And those metaphors bleed...
by Nick Armstrong | Oct 15, 2024 | Bloom Your Online Relationships #BYOR30
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you’d like to play along, you can sign up here (don’t worry — it’s FREE). We’re all working through these small, powerful actions together and sharing our...
by Téa Silvestre Godfrey | Oct 15, 2024 | Marketing Dish
Laurie Nylund, a writer extraordinaire from Sandy, Utah, emailed this week’s suggestion. Here’s what she had to say about tiramisu: This Italian dessert means “carry me up” or “to heaven,” which is an apt description for how I react...
by Téa Silvestre Godfrey | Oct 15, 2024 | Case Studies, Zeus Experiment
This is a guest post by Zeus Why don’t shortcuts work for the important things? Why are real friendships, productive professional relationships, well-run businesses, life callings, marriage, and parenting so inconveniently and persistently demanding? These things...
by Téa Silvestre Godfrey | Oct 13, 2024 | 12 Days of Branding, Branding
12 Drummers Drumming! Wow! It’s the last day of the 12 Days of Branding! If you missed any of the series thus far, you can find them here. In today’s installment we look at how to use collaborations to build a strong brand. When you think of drummers drumming, what...
by Téa Silvestre Godfrey | Oct 13, 2024 | 12 Days of Branding, Branding
11 Pipers Piping! It’s Day 11 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment we look at what needs to happen in order to get people talking about your brand. If you know me at all, you know that...
by Téa Silvestre Godfrey | Oct 13, 2024 | Storytelling, Tipping Sacred Marketing Cows
Want to be different and stand out from the crowd? One of the best ways to do that is to challenge the status quo. And over at the Business Luminaries’ Roundtable, that’s exactly what we’re doing. Talking about the elephants in the various rooms of...
by Téa Silvestre Godfrey | Oct 11, 2024 | Branding, Creativity, Marketing Dish
“New mouth, New rules!” — The Doctor Worried that your marketing sounds a lot like everyone else’s? It happens. To the best of us! Usually because we’re too insecure to throw away those sales page blueprints and email templates and create...
by Téa Silvestre Godfrey | Oct 10, 2024 | Bloom Your Online Relationships #BYOR30
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you’d like to play along, you can sign up here (don’t worry — it’s FREE). We’re all working through these small, powerful actions together and sharing our...
by Téa Silvestre Godfrey | Oct 10, 2024 | Reader Spotlights
Welcome to Corkers Uncorked. These are some of my most treasured interviews — mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about...
by Téa Silvestre Godfrey | Oct 9, 2024 | 12 Days of Branding, Branding, Case Studies
Four Calling Birds… It’s Day 4 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment we’ve got an awesome case study on how to do things that work, plus I give you four new ways to...
by Susan Giurleo | Oct 9, 2024 | Bloom Your Online Relationships #BYOR30
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you’d like to play along, you can sign up here (don’t worry — it’s FREE). We’re all working through these small, powerful actions together and sharing our...
by Téa Silvestre Godfrey | Oct 8, 2024 | Bloom Your Online Relationships #BYOR30
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you’d like to play along, you can sign up here (don’t worry — it’s FREE). We’re all working through these small, powerful actions together and sharing our...
by Téa Silvestre Godfrey | Oct 7, 2024 | Case Studies, Zeus Experiment
If you’re following the evolution of Prosperity’s Kitchen, then you’ve already heard of The Johnny Project. But in case you’re new to these parts, or if you’ve missed any of the game-changing explosions of late, The Johnny Project was an...
by Téa Silvestre Godfrey | Oct 6, 2024 | Branding, Case Studies, Working with Marketing Professionals, Zeus Experiment
This is a guest post by Zeus Many of you, like me, are putting in a lot of time, energy, and money into developing an online business. And yet concrete outcomes (substantial business income, successful products, etc.) sometimes seem so far away. We’re taught to...
by Téa Silvestre Godfrey | Oct 3, 2024 | Case Studies, eMail Marketing, Working with Marketing Professionals, Zeus Experiment
A guest post by Zeus Yiamouyiannis. For those of you just tuning in, this is the latest in a series of posts for The Zeus Experiment, whereby I chronicle my learning curve and ups and downs in developing my own successful online business. Tea Silvestre is my mentor in...
by Téa Silvestre Godfrey | Oct 2, 2024 | 12 Days of Branding, Branding
Ten Lords a-Leaping… It’s Day 10 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment I give you ten quantum leap actions from ten “Lords” of branding on how to create a stand-out...
by Téa Silvestre Godfrey | Oct 1, 2024 | 12 Days of Branding, Branding
Nine Ladies Dancing! It’s Day 9 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment I’ve got 9 great videos for you. These are excellent examples of how you can use the strategy of...