Welcome to the Story Bistro blog!

Our most recent posts have been cued up for your enjoyment. This month, our focus is on blooming and deepening our online relationships.

(See the footer at the bottom of this page to browse by category.)

If You Had Clients Like These…

...You'd Be in Love, Too Few business owners are as lucky as I am. I don't talk about them often enough, but I have some of the BEST clients in the world. Each of them are doing amazing things -- changing and shifting, growing into more confident and glowing versions...

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Collaborate in the (Online) Kitchen and Yield Exponential Results

Have you ever tried to do something big? No, I mean, massively huge -- something even a little audacious? If you haven't, you're missing out on one of the best adventure of your life. But if you have, then you know you can't really pull off something enormous without the help of other people. Which is why my Entrepreneur's Manifesto calls you to "Collaborate in the Kitchen. Here's a story about one woman who is doing just that... read more

Book Review: Jab, Jab, Jab, Right Hook

The Big Promise: How to tell your story in a noisy, social world. My biggest problem with this book is its core metaphor. Boxing? Blood sports? Knocking out your prospects? What the hell were you thinking, Gary? It took everything I had to just get through the intro....

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The Golden Triangle of Coffee Joints: A Marketing Parable

Locally-based businesses (as opposed to multi-national corporations) are the life blood of any community. And people are beginning to understand the importance of nurturing local economies. But there are still a few hold outs. While it is clearly to our collective benefit to support local businesses, many people still patronize national chains. And the reasons don't all have to do with pricing. If you are a small, locally-owned business trying to compete with the big guys, you might want to consider the following parable. read more
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