Welcome to the Story Bistro blog!
Our most recent posts have been cued up for your enjoyment. This month, our focus is on blooming and deepening our online relationships.
(See the footer at the bottom of this page to browse by category.)
10 Ways to Spice Up Your Writing and Let YOUR Voice Shine Through
Your writing is tight. Authoritative. You’re already speaking directly to one reader. Not using jargon. And yet…It still sounds like it could’ve been written by anyone in your industry. Here are 10 ways to make sure YOUR voice and personality shine through your writing.
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On the Paradox of Your (Writer’s) Devotion
It was 4 a.m. on a Monday and most of the water protectors were gathered around a bonfire near the foot of a bridge in Standing Rock, North Dakota. But not Sophia. The 21-year old woman was up on the bridge with a friend when she was hit in the forearm with what folks...
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Tipping Sacred Marketing Cows: The Hero’s Journey as Ideal Story Structure
Want to be different and stand out from the crowd? One of the best ways to do that is to challenge the status quo. And over at the Business Luminaries’ Roundtable, that’s exactly what we’re doing. Talking about the elephants in the various rooms of our industries....
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Tipping Sacred Marketing Cows: “You MUST Have an Elevator Pitch”
Want to be different and stand out from the crowd? One of the best ways to do that is to challenge the status quo. And over at the Business Luminaries’ Roundtable, that’s exactly what we’re doing. Talking about the elephants in the various rooms of our industries....
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Tipping Sacred Marketing Cows and Changing Stories: “The Money’s in the List”
Want to be different and stand out from the crowd? One of the best ways to do that is to challenge the status quo. And over at the Business Luminaries' Roundtable, that's exactly what we're doing. Talking about the elephants in the various rooms of our industries....
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How to Stand Out, Stand Up, and Help Change the Business World
Do you look the same as your competitors? SOUND the same? You might find this hard to believe, but even with my branding background, I've had a blind spot about HOW to stand out from the crowd. Differentiation -- that fancy word for your Unique Value Proposition -- is...
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10 Best Books for Learning the Art of Business Storytelling
Unless you live under a rock, you've likely heard by now that using stories in your marketing is the Golden Ticket to business success. There are scads of blog posts and books out there all telling you WHY storytelling is so important: Stories help our brains make...
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It’s Time to Build a Full-Figure Business
Not a ‘6-figure’ business. Not a ‘7-figure’ business. Nope. Those are tired goals that miss the point and leave out so many wonderful things. I'm building a Full-Figure business. Mine is voluptuously PLUS-SIZED, and I'm proud of it! It doesn't need to be cinched tight...
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The Crowd Sale Experiment Concludes (What I Learned and Will This Work For You?)
Note: This post is Part 2 in the series. Read Part 1 here. How well did the Crowd Sale work for our Tarotic Story Prompts Deck? The results are in. In one week, we sold a total of 53 decks. (If you'd like to buy one now, you can do that here.) How did that happen?...
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The Crowd Sale Experiment
What would you rather do: sell your thing one at a time to many people? Or sell your thing all at once to many people? Hmmm. I thought so. So why do we -- so often -- attempt to find new clients and customers one at a time? Group sales are not a new concept. Folks...
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True Stories: How to Fully Prepare for Your Next Presentation
I was just eight years old when my father handed me the little hardcover book of inspirational stories and said, "You get to give a three-minute talk next month at church. This will help." For those not familiar with the Mormon ways, every member of the congregation...
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The Woman is Planting a Tree in the World
Poem by: Halldis Moren Vesaas The woman is planting a tree in the world. On her knees, like someone in prayer, Among the remains of the many trees That the storm has broken down. She must try again, perhaps one at last Will be left to grow in peace. She sees the hands...
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