eMail Marketing
Case Study: Using Email Marketing to Deepen Relationships
Last month in the Digital Dining Room, the group’s mission was to create a welcome email that would help them get to know their subscribers on a deeper level. Here’s how we got them there: Step One: Brainstorm three questions they could ask a new...
Over-Exposed: When Too Much Marketing is Bad for Business
It happens about the same time every year. We all get a barrage of emails and see a tsunami of ads, blog posts, and offers for a certain program that starts with a B. Affiliate marketers — even people we trusted! — were hawking their bonuses left and...
Schrödinger’s Email List: Are Your Readers Dead or Alive?
If you’re any sort of geek, you know about Schrödinger’s Cat. Is it alive? Or isn’t it? You won’t know until you open the dang box. Which brings me to next point: Your eMail list is a lot like that cat. If you think you have one, but you never...
The PB&J Guide to Building a Tasty Brand
Peanut Butter and Jelly. Two simple, timelessly appealing ingredients. Like most of us, you probably became a fan in childhood. Of the PB&J, I mean. I know it was the only thing my little brother would eat. Period. White bread, creamy peanut butter and grape jelly...
The Great Email Experiment (or, Why Your Inbox is the Best Social Media Channel to Grow Your Biz)
Last month, a couple of folks I know (yep…Carney folks!) were lamenting the fact that there seemed to be an unusual number of people unsubscribing — or, worse! complaining about SPAM — every time they sent an email to their lists. Feelings of panic,...
The Goldlilocks Zone: How Many Times Should You Share Your Offer?
Julia leaned back in her chair and watched her laptop power-up. Coffee. It was 5:42 in the morning. And coffee was about the only coherent thought she could muster. She opened her Google calendar. What time is that appointment again? She had a 10:30 call with a...
We’re All Guinea Pigs Now: Life and Business as Continual Experiments
A guest post by Zeus Yiamouyiannis. What if, underneath it all, your carefully planned and wished-for life was nothing more than an adventurous experiment? Would that free you or strike terror into your heart? What if you were both the guinea pig and the dude in the...
NaNoWriMo: Postcards and Love Letters from the Chef
November is National Novel Writing Month (aka NaNoWriMo). And, even though I won’t be working on my novel, I want to push myself to create some new writing habits. At first I thought I’d try my hand at short stories. But then I remembered my Box... I have...
No, You’re NOT Stupid (Or, How to Keep Your Brain from Melting When Things Don’t Work)
A guest post by Zeus Yiamouyiannis. Is it possible for a Ph.D. in education (me) to take a half-day getting his website email up and going? (Drum roll…) Yes, it is. You’re kidding. I mean, c’mon, this should take a few minutes, right? Umm, not exactly. I know what you...
