by Téa Silvestre Godfrey | Dec 1, 2024 | eMail Marketing, Marketing Strategies, Storytelling
Julia leaned back in her chair and watched her laptop power-up. Coffee. It was 5:42 in the morning. And coffee was about the only coherent thought she could muster. She opened her Google calendar. What time is that appointment again? She had a 10:30 call with a...
by Téa Silvestre Godfrey | Nov 27, 2024 | Branding, eMail Marketing, Social Media
It happens about the same time every year. We all get a barrage of emails and see a tsunami of ads, blog posts, and offers for a certain program that starts with a B. Affiliate marketers — even people we trusted! — were hawking their bonuses left and...
by Téa Silvestre Godfrey | Nov 24, 2024 | eMail Marketing
November is National Novel Writing Month (aka NaNoWriMo). And, even though I won’t be working on my novel, I want to push myself to create some new writing habits. At first I thought I’d try my hand at short stories. But then I remembered my Box... I have...
by Téa Silvestre Godfrey | Nov 19, 2024 | eMail Marketing, Social Media
Last month, a couple of folks I know (yep…Carney folks!) were lamenting the fact that there seemed to be an unusual number of people unsubscribing — or, worse! complaining about SPAM — every time they sent an email to their lists. Feelings of panic,...
by Téa Silvestre Godfrey | Nov 18, 2024 | Branding, Creativity, eMail Marketing
Peanut Butter and Jelly. Two simple, timelessly appealing ingredients. Like most of us, you probably became a fan in childhood. Of the PB&J, I mean. I know it was the only thing my little brother would eat. Period. White bread, creamy peanut butter and grape jelly...
by Téa Silvestre Godfrey | Nov 12, 2024 | Case Studies, eMail Marketing, Working with Marketing Professionals, Zeus Experiment
A guest post by Zeus Yiamouyiannis. For those of you just tuning in, this is the latest in a series of posts for The Zeus Experiment, whereby I chronicle my learning curve and ups and downs in developing my own successful online business. Tea Silvestre is my mentor in...
by Téa Silvestre Godfrey | Nov 10, 2024 | Case Studies, Community & Relationships, eMail Marketing
Last month in the Digital Dining Room, the group’s mission was to create a welcome email that would help them get to know their subscribers on a deeper level. Here’s how we got them there: Step One: Brainstorm three questions they could ask a new...
by Téa Silvestre Godfrey | Nov 7, 2024 | eMail Marketing, Zeus Experiment
A guest post by Zeus Yiamouyiannis. Is it possible for a Ph.D. in education (me) to take a half-day getting his website email up and going? (Drum roll…) Yes, it is. You’re kidding. I mean, c’mon, this should take a few minutes, right? Umm, not exactly. I know what you...
by Téa Silvestre Godfrey | Nov 6, 2024 | eMail Marketing
If you’re any sort of geek, you know about Schrödinger’s Cat. Is it alive? Or isn’t it? You won’t know until you open the dang box. Which brings me to next point: Your eMail list is a lot like that cat. If you think you have one, but you never...
by Téa Silvestre Godfrey | Nov 2, 2024 | Case Studies, eMail Marketing, Working with Marketing Professionals, Zeus Experiment
A guest post by Zeus Yiamouyiannis. What if, underneath it all, your carefully planned and wished-for life was nothing more than an adventurous experiment? Would that free you or strike terror into your heart? What if you were both the guinea pig and the dude in the...