Marketing Budget
What Small Biz Owners Can Learn from Superbowl Ads (Besides How to Waste Ungodly Amounts of Money)
I must confess: beyond the pleasures that come with watching a slew of manly men in tight pants run around and get sweaty, I’m not really a fan of football. I watch to support Mr. Perfect’s interests and because (let’s face it) he’s holding the...
5 Ways to Keep Your Marketing Costs from Boiling Over
This is a guest post by Samar Owais Marketing is a lot like cooking— easy for those who enjoy it and hell on earth for those who don’t. Until a couple of years ago, I sucked at both. While I didn’t kill my business or food poison anyone in my family, I came...
Marketing: It’s Not What You Think (and, Why Knowing the Truth Matters)
During our mentoring wrap-up call last week, I asked Zeus for some feedback. I wanted to know what I might’ve done better or differently during our time together — something that could’ve possibly made a bigger difference to him and his marketing...
Build Your Brand and Your Business Without Cash (A True Story!)
When I first started my consulting practice I used a combination of just three funding sources: savings, credit cards and a little thing called barter. Bartering can be great fun — especially when you find someone who has what you need and who needs what you...
When You Just Need to Get ‘Er Done! Employees vs. Independent Contractors
You’re at the crossroads. (And I totally feel your pain.) We both know there aren’t enough minutes in the day to finish up all that work on your plate. Clients are trying to track you down. And the emails and phone calls are coming in faster than you can...
Table Talk Q&A: How Do I Expand My Local Business to the National Level?
Question: My corporate training business has been doing well in the local markets where we live. But how to do we get national clients and expand our business? On a small budget of course. How can we get that kind of reach to potential corporate clients without...
Book Marketing Lessons from a Finance Rockstar
As the President of Small Business Finance Forum, Nicole Fende, aka the Numbers Whisperer™ is a credentialed actuary with experience as a Chief Financial Officer, Investment Banker, and successful entrepreneur. She’s also the author of the new book, “How...
The Essential Guide to a Basic Business Plan (or, How to Avoid ‘The Tactic Trap’)
This is a guest post by Jessica Oman of Write Ahead. Did you hear the one about the entrepreneur who hired bikini-clad models to market a delicious organic barbecue sauce to moms with young kids? …Didn’t think so. This is a typical example of what...
