Social Media
Wanna Be My Plus One? Why I’m Falling in Like with Google + (and Why You Might, Too)
About a month ago, I made a conscious decision to spend more time over on Google+. I did this knowing that the odds are you’re not hanging out there (yet) — even if you do have a G+ account. I did this even though I have no desire to learn some newfangled...
The Downton Abbey Guide to Building a Passionate Tribe
You may not know Lady Gaga from Lady Grantham. Yet. But the odds are good that you do. Why? Because Downton Abbey is one of the most popular British sensations to hit the US (and the world) since…well, The Beatles. And it’s not just because the characters have...
Social Media is Bullshit: An Interview with the Author, Brandon Mendelson
Meet Brandon Mendelson (aka BJ Mendelson), an ex-marketer whose recently published book, “Social Media is Bullshit,” has been getting mostly favorable reviews. (A lot of the flack comes from folks who make a living from social media.) You can listen to the...
Over-Exposed: When Too Much Marketing is Bad for Business
It happens about the same time every year. We all get a barrage of emails and see a tsunami of ads, blog posts, and offers for a certain program that starts with a B. Affiliate marketers — even people we trusted! — were hawking their bonuses left and...
From Guest Post to Published Author: An Interview with Beth Hayden of “Pinfluence”
Beth and I met last year in a guest blogging class taught by Jon Morrow, and it wasn’t long before we’d hit it off. We’ve even managed to meet up in person a few times, and it’s always an energizing exchange when we get the chance to talk. This...
#Follow Friday Much? My Love-Hate Relationship with Fan Base-Building Tactics
Yes, we all know it’s about quality, not quantity. But still. It’s tempting to want to take shortcuts with building your connections on social media. After all, at some point, you DO need a critical mass to help you get traction. But when we stoop to...
7 Ways to Use Facebook to Find and Research Your Target Market
Back in the day, if you wanted to really understand your customers, you’d need to pay dearly for the information. Market Research firms around the world still command a pretty penny for conducting statistically valid research projects for the big corporations...
Return on Influence: The Revolutionary Power of Klout, Social Scoring and More (an Interview with the Author)
Mark Schaefer stopped in at the Word Café last week and we had a chance to talk recently about his new book, Return on Influence. Here are the highlights: Q: How did you decide to write this book? I have to be honest…I’ve been watching this whole Klout...
The Great Email Experiment (or, Why Your Inbox is the Best Social Media Channel to Grow Your Biz)
Last month, a couple of folks I know (yep…Carney folks!) were lamenting the fact that there seemed to be an unusual number of people unsubscribing — or, worse! complaining about SPAM — every time they sent an email to their lists. Feelings of panic,...
