Marketing Strategies

  • Branding (61)
  • eMail Marketing (10)
  • Features and Benefits (4)
  • Market Research (21)
  • Marketing Budget (9)
  • Social Media (10)


    • Collaborate in the (Online) Kitchen and Yield Exponential Results

    Collaborate in the (Online) Kitchen and Yield Exponential Results

    by | Jul 26, 2024 | Community & Relationships, Marketing Strategies

    Have you ever tried to do something big? No, I mean, massively huge -- something even a little audacious? If you haven't, you're missing out on one of the best adventure of your life. But if you have, then you know you can't really pull off something enormous without the help of other people. Which is why my Entrepreneur's Manifesto calls you to "Collaborate in the Kitchen. Here's a story about one woman who is doing just that...
    5 Ways to Make Your Marketing Stick

    5 Ways to Make Your Marketing Stick

    by | Jul 19, 2024 | Features and Benefits, Ideal Heroic Client, Market Research, Marketing Strategies, Writing Tips

    When I was still a youngster (in the days before the Internet was considered a valid way to get your message out), I spent my nights and weekends at the UC Davis Extension learning the "official" rules of "Product-Price-Place-Promotion." One of my first professors (I think his name was Mr. Aguilar) had a strange attachment to the term "pasta marketing." He must've used this term at least twice in every class. His point was that lots of people do their marketing like they cook their pasta: they throw it against the wall to see if it's done. If it sticks, they think it's good. And if doesn't, well...you go back to the drawing board.
    The Remarkable Purple Carrot: A Marketing Parable

    The Remarkable Purple Carrot: A Marketing Parable

    by | Jul 19, 2024 | Branding, Case Studies

    Here in the West, purple carrots aren't a commonly found in your local produce departments. In fact, you'll probably have to go out of your way, by searching for them at the fringes: places like your farmer's market or a specialty grocer. There's a little vegetable stand near my house where I can find maybe 3 or 4 at any given time (mostly because there's a woman who comes in every morning and buys nearly all of them for herself). The shop owner literally can't keep enough of these guys on hand. In short, these guys are special. Remarkable even. And they're almost certainly a topic of conversation when served to dinner guests. They're so special, they make the chef look special, too.
    Dinner Conversations: Engage Your Fans Online

    Dinner Conversations: Engage Your Fans Online

    by | Jul 18, 2024 | Community & Relationships, Ideal Heroic Client, Market Research, Writing Tips

    Troll the interwebs and you'll find plenty of advice on how to avoid killing your business relationships with email and other technologies. We've all gotten so used to texting, tweeting and tagging each other, that we've forgotten how important it is to actually use our phones. And I'm just as guilty as the rest of you. So how do you bridge the gap? How do you turn an online lead (like a Facebook Fan) into a paying customer?
    The Golden Triangle of Coffee Joints: A Marketing Parable

    The Golden Triangle of Coffee Joints: A Marketing Parable

    by | Jul 9, 2024 | Case Studies, Marketing Strategies

    Locally-based businesses (as opposed to multi-national corporations) are the life blood of any community. And people are beginning to understand the importance of nurturing local economies. But there are still a few hold outs. While it is clearly to our collective benefit to support local businesses, many people still patronize national chains. And the reasons don't all have to do with pricing. If you are a small, locally-owned business trying to compete with the big guys, you might want to consider the following parable.