by Téa Silvestre Godfrey | Dec 1, 2024 | Branding, Podcasts
Spent an enjoyable Monday morning chatting with Flora Brown of Color Your Life Happy on BlogTalkRadio. Listen to this 30 minute interview and learn my 9 step process for creating your Secret Sauce so you can spice up your small...
by Téa Silvestre Godfrey | Dec 1, 2024 | Branding, Community & Relationships, Marketing Strategies, Podcasts
Just before Christmas, I picked up a new book called “Brandscaping: Unleashing the Power of Partnerships.” And I really enjoyed it. So much so, that I added it to my Must Read Marketing List and then reached out to the author for an interview. Andrew Davis...
by Téa Silvestre Godfrey | Nov 30, 2024 | Book Reviews, Podcasts
I love to read — it’s one of the reasons I do book reviews here (so that I have access to all the latest and greatest business books). But this, my friends, is a book you absolutely must read if you’re serious about building something bigger than...
by Téa Silvestre Godfrey | Nov 28, 2024 | Case Studies, Creativity, Ideal Heroic Client, Marketing Budget, Marketing Strategies, Podcasts
As the President of Small Business Finance Forum, Nicole Fende, aka the Numbers Whisperer™ is a credentialed actuary with experience as a Chief Financial Officer, Investment Banker, and successful entrepreneur. She’s also the author of the new book, “How...
by Téa Silvestre Godfrey | Nov 26, 2024 | Book Reviews, Branding, Market Research, Podcasts, Writing Tips
Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, stopped by the Word Cafe for a quick chat about his new book. Here are the highlights: TS: How did you get started with neuromarketing, Roger? RD: Practically my...
by Téa Silvestre Godfrey | Nov 21, 2024 | Book Reviews, Branding, Community & Relationships, Ideal Heroic Client, Podcasts
Unless you’ve been living under a rock, you know that around here, figuring out your Secret Sauce is a pretty huge deal. That’s why I was so excited about the chance to talk with Erika Napoletano (the person behind the persona at RedHeadWriting.com)....
by Téa Silvestre Godfrey | Nov 14, 2024 | Branding, Case Studies, Ideal Heroic Client, Podcasts
Earlier this week, I talked with Abe and Rick of Ruzuku.com — an online platform created to make it “ridiculously easy” to teach better classes on the web. Ruzuku first came onto my radar when Abe posted this question on my “It’s All...
by Téa Silvestre Godfrey | Nov 14, 2024 | Book Reviews, Podcasts, Social Media
Beth and I met last year in a guest blogging class taught by Jon Morrow, and it wasn’t long before we’d hit it off. We’ve even managed to meet up in person a few times, and it’s always an energizing exchange when we get the chance to talk. This...
by Téa Silvestre Godfrey | Nov 11, 2024 | Branding, Podcasts
Nicole Fende, aka The Numbers Whisperer, interviews Tea about cooking up a killer brand. Check out the podcast on her BlogTalkRadio show: The Small Biz Finance...
by Téa Silvestre Godfrey | Nov 10, 2024 | Book Reviews, Marketing Strategies, Podcasts
Everyone has a different idea of what it means to grow their business. Some of us think we need to reach for 6- or 7-figures. Others would prefer a 4-hour work week. And then there are those who would just like to be able to pay the bills and put a little away for...
by Téa Silvestre Godfrey | Nov 7, 2024 | Book Reviews, Branding, Podcasts
Karen Post, aka the Branding Diva, has a great new book called “Brand Turnaround: How Brands Gone Bad Returned to Glory…and the 7 Game Changers that Made the Difference.“ I spoke with her earlier this week on the Word Cafe podcast. Here are the highlights....
by Téa Silvestre Godfrey | Nov 4, 2024 | Branding, Podcasts, Social Media
Mark Schaefer stopped in at the Word Café last week and we had a chance to talk recently about his new book, Return on Influence. Here are the highlights: Q: How did you decide to write this book? I have to be honest…I’ve been watching this whole Klout...
by Téa Silvestre Godfrey | Nov 1, 2024 | Podcasts, Working with Marketing Professionals
Jim Kukral, the founder of the Author Marketing Club (a great resource I found while marketing my new book) was my guest recently at the Word Café. I’ve pulled the highlights together for you here. Q: What’s the Author Marketing Club about? And why did you...
by Téa Silvestre Godfrey | Oct 29, 2024 | Book Reviews, Podcasts
Danny Iny, co-founder of Firepole Marketing, has put together a fabulous new book called “Engagement from Scratch: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same!“ Contributors to his book include folks like Brian Clark of...
by Téa Silvestre Godfrey | Jan 3, 2012 | Podcasts
Joel Orr interviews Tea Silvestre on what coaches and consultants need to focus on most in order to see success. > Listen to the podcast here <...
by Téa Silvestre Godfrey | Dec 9, 2011 | Podcasts
Creating an Addicting Brand Adam Saverian interviews Tea Silvestre, on creating an addicting brand. >Listen to the podcast...