Welcome to the Story Bistro blog!
Our most recent posts have been cued up for your enjoyment. This month, our focus is on blooming and deepening our online relationships.
(See the footer at the bottom of this page to browse by category.)
The Secret Way To Grow A Successful Business Really Fast With No Effort At All*
This is a guest post by Carol Lynn Rivera. *That was a lie. Just like it is every time you read it in a headline or on a blog or in an email and every time you hear it in a webinar or hinted at in a sales pitch. But did I get your attention? Ok, I admit to a teensy...
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Table Talk Q&A: How Do I Pick the Best Marketing Strategies for My Business (and Avoid Wasting Time/Money)?
Question: There are SO many resources, opportunities for learning, mentors, etc., how can I efficiently choose the marketing technique(s) that will most likely align with my business plans, goals and industry? How do I best allocate my limited resources (time/$) to...
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Table Talk Q&A: How Do I Expand My Local Business to the National Level?
Question: My corporate training business has been doing well in the local markets where we live. But how to do we get national clients and expand our business? On a small budget of course. How can we get that kind of reach to potential corporate clients without...
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How to Stand Out from the Crowd and Build Something that Matters
I have news for you. I'm not Brian Clark. I don't have his name recognition or his mad copy writing skillz. I'm also not Danielle LaPorte or Marie Forleo or even Danny Iny. Nor am I looking for World Domination. And it's not that I don't want to be successful. I do....
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A Business Paradox: Slow Down to Speed Up
You've seen the marketing hype and heard all the promises: Build a Six-Figure Business in just 60 Days! Or, Fail Fast, Succeed Faster. There's even a magazine called Fast Company. And it's true: most of us want that income NOW. We've got bills to pay. Kids to send to...
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To Heat Up Your Business, It Pays to Learn How to Cook
A guest post by Zeus Yiamouyiannis. Simply turning up the burner won’t do it. Heating up your business means learning how to cook. In fact, developing a successful online business is a lot like preparing a splendid eight-course dinner. To use Tea's metaphors, if you...
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Strut Your Stuff: 9 Examples of Edutainment Branding
Nine Ladies Dancing! It’s Day 9 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment I've got 9 great videos for you. These are excellent examples of how you can use the strategy of "edutainment" to...
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The Essential Guide to a Basic Business Plan (or, How to Avoid ‘The Tactic Trap’)
This is a guest post by Jessica Oman of Write Ahead. Did you hear the one about the entrepreneur who hired bikini-clad models to market a delicious organic barbecue sauce to moms with young kids? ...Didn't think so. This is a typical example of what I'm calling...
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Book Review | Body of Work: Finding the Thread that Ties Your Story Together
The Big Promise: Your entire life has created something unique and beautiful. This book will help you understand how to find and build on that information -- whether that's in a job or a business. This is a topic that's near and dear to my heart. And it's at the...
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How to Make Your Call to Action a Call to Adventure
Are you ready for an adventure, Storyteller? Or is your life already so full of strange and crazy that you only long for a quiet house and some peaceful chain-napping? Either way, I have a special invitation for you. But first, let's talk about your biz story and The...
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The Marketing Plan is Dead. Long Live the Storytelling Framework
I have a confession: I've never really enjoyed writing marketing plans. There's math, and a bazillion details and research. And planning feels so...corporate. I did a LOT of it when I headed up various marketing departments earlier in my career. After all, we weren't...
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Schrödinger’s Email List: Are Your Readers Dead or Alive?
If you're any sort of geek, you know about Schrödinger's Cat. Is it alive? Or isn't it? You won't know until you open the dang box. Which brings me to next point: Your eMail list is a lot like that cat. If you think you have one, but you never send out an email, it...
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From Struggling “Jill-of-all-Trades” to Master of One: A Case Study
This week, we take a close look at a Digital Dining Room member and learn what’s possible when you focus like a laser on “one thing.” Meet Colleen Conger of Think.Web.Go. In June 2012, she was a struggling freelance graphic designer who’d never even heard of a thing...
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Spinning Your Plates: How to Find Balance and Order
A guest post by Zeus Yiamouyiannis. For those of you just tuning in, this is the latest in a series of posts for The Zeus Experiment, whereby I chronicle my learning curve and ups and downs in developing my own successful online business. Tea Silvestre is my mentor in...
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It’s Time to Build a Full-Figure Business
Not a ‘6-figure’ business. Not a ‘7-figure’ business. Nope. Those are tired goals that miss the point and leave out so many wonderful things. I'm building a Full-Figure business. Mine is voluptuously PLUS-SIZED, and I'm proud of it! It doesn't need to be cinched tight...
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The Woman is Planting a Tree in the World
Poem by: Halldis Moren Vesaas The woman is planting a tree in the world. On her knees, like someone in prayer, Among the remains of the many trees That the storm has broken down. She must try again, perhaps one at last Will be left to grow in peace. She sees the hands...
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MeFrog: Interview with Joel Orr
Joel Orr interviews Tea Silvestre on what coaches and consultants need to focus on most in order to see success. > Listen to the podcast here <...
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Online Business Hour: Interview with Adam Saverian
Creating an Addicting Brand Adam Saverian interviews Tea Silvestre, on creating an addicting brand. >Listen to the podcast...
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