Tipping Sacred Marketing Cows
Tipping Sacred Marketing Cows and Changing Stories: “The Money’s in the List”
Want to be different and stand out from the crowd? One of the best ways to do that is to challenge the status quo. And over at the Business Luminaries’ Roundtable, that’s exactly what we’re doing. Talking about the elephants in the various rooms of...
Tipping Sacred Marketing Cows: The Hero’s Journey as Ideal Story Structure
This month, I got curious about the best practice of using The Hero’s Journey (aka The Monomyth) as THE structure for our best stories. For me, the problem is that this structure comes with the metaphors of battle built into it. And those metaphors bleed...
