by Téa Silvestre Godfrey | Jan 4, 2025 | Storytelling, Tipping Sacred Marketing Cows
This month, I got curious about the best practice of using The Hero’s Journey (aka The Monomyth) as THE structure for our best stories. For me, the problem is that this structure comes with the metaphors of battle built into it. And those metaphors bleed...
by Téa Silvestre Godfrey | Dec 30, 2024 | Storytelling, Tipping Sacred Marketing Cows
Want to be different and stand out from the crowd? One of the best ways to do that is to challenge the status quo. And over at the Business Luminaries’ Roundtable, that’s exactly what we’re doing. Talking about the elephants in the various rooms of...
by Téa Silvestre Godfrey | Dec 26, 2024 | Tipping Sacred Marketing Cows
Want to be different and stand out from the crowd? One of the best ways to do that is to challenge the status quo. And over at the Business Luminaries’ Roundtable, that’s exactly what we’re doing. Talking about the elephants in the various rooms of our industries....