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“The Chef is a standout amongst mentors.
She teaches you to fish. She shares generously, offers wisdom, insight and actionable plans to help you reach your goals. Don’t know how to identify goals that will work for you? There’s guidance for that too. Tea, a gifted wordsmith, connects and creates supportive communities.
Julia H“Tea’s helped me with my message…
by giving me solid guidelines and action items to get stuff done. She is not for the faint at heart and cracks a mean whip but it the most authentic person I know. Looking to hone your marketing efforts, the Chef is your gal.
Lee Drozak“Tea’s helped me to think differently…
— on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.
Holly Higbee-Jansen“Tea is amazingly generous and smart.
It’s really important to find someone who’s got a lot of experience, knows the ropes, and is still open and growing her/himself. And I LOVE the tough love: do the work or you’re out. You know, I’ve bought a lot of programs and read and listened to and watched endless webinars and …. now I’m doing the work. That makes all the difference.
Megan EverettLatest Articles…
SSC 1.1 :: The Invitation
Julia stood in the same spot she always came to when she wanted to disappear. The young adult stacks were in the far corner of the upstairs level. It was the quietest section of the store and easy to hide there. Usually. She stared at the...
How to Avoid Being Killed by Evil Chef Robots
Have you met this guy? He's a very sneaky sort of villain. He's what we call around here an Evil Chef Robot. And he's just one of several marketing-type enemies that could hurt your solo business. Let's take a look-see, shall we? How to Spot Them These buggers tend to...
Lizard Brain Much? How to Blog When Everything You Write Sucks, Nobody Reads or Comments, and You Feel Like a Failure
This might surprise you, but not everyone enjoys the process of blogging. Even those who write for a living! I've had clients whose main source of income was freelance writing tell me "I hate blogging." And others who've even written and published entire books ask me,...
Perform a Random Act of Kindness
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...
In Favor of Slow Marketing
Most small biz owners like us usually want things to happen NOW. More customers NOW. More leads, more fans, more followers faster, cheaper, NOW. We live in an instant-gratification society, so a knee-jerk reaction for NOW should come as no surprise. After all, you...
Needs and Desires: How to Use a Focus Group to Uncover the Good Stuff
Stuck in research land again? Trying to get inside the mind of your Ideal Client? Maybe you've heard about this thing called a "focus group" and you thought, Yeah, that's what we need to do! Mmmm. Perhaps. A focus group can be helpful. It can also take you down a...
How to Get 5-Star Referrals From Your Peers and Colleagues
Most of the advice out there about referrals is related to your customers (i.e., getting them to send you new ones.) In short, make them happy and they'll want to tell their friends about you. But you can also get some fabulous referrals from your peers and colleagues...
A Business Storytelling Manifesto
This isn't just another bandwagon. This is truly important stuff. Especially if you're a mission-driven entrepreneur who has some world-changing ideas, products, or services. You know that business IS personal. That it SHOULD be personal. How else will we ever fix...
Your Business is Like an Artichoke
Have you ever been seduced by a vegetable? I have. And her name is Artichoke. What is it about her that draws me in? She's beautiful, sensual and earthy all at once. She has hidden mysteries, layers of "meaty" stories, and a delicious interior that can only be...
One of the Biggest Storytelling Mistakes You Can Make While Marketing Your Business
It's an easy mistake to make. Especially when you've got some of the biggest brands in the world doing it, too. (Take AT&T, for example.) And there are SO many business coaches out there telling you you're a rockstar. A phenomenaut. In short, a hero. That you're...
Uncorked: Janelle Hardy Helps You Reconnect to Your Creativity
Welcome to Corkers Uncorked. These are some of my most treasured interviews -- mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about your...
Bored or Apathetic? How to Rekindle the Passion for Your Business
Maxine's been building her coaching practice now for nearly two years. And she's had it with all the same-old advice. She swears that if she hears one more time that she needs to "focus on a niche" or "quit playing small," she's going to punch someone in the throat....
Tipping Sacred Marketing Cows: The Hero’s Journey as Ideal Story Structure
This month, I got curious about the best practice of using The Hero's Journey (aka The Monomyth) as THE structure for our best stories. For me, the problem is that this structure comes with the metaphors of battle built into it. And those metaphors bleed out...
Small Biz Finance Forum: Interview with Nicole Fende
Nicole Fende, aka The Numbers Whisperer, interviews Tea about cooking up a killer brand. Check out the podcast on her BlogTalkRadio show: The Small Biz Finance...
7 Ways to Use Facebook to Find and Research Your Target Market
Back in the day, if you wanted to really understand your customers, you'd need to pay dearly for the information. Market Research firms around the world still command a pretty penny for conducting statistically valid research projects for the big corporations who can...
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