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“The Chef is a standout amongst mentors.

She teaches you to fish. She shares generously, offers wisdom, insight and actionable plans to help you reach your goals. Don’t know how to identify goals that will work for you? There’s guidance for that too. Tea, a gifted wordsmith, connects and creates supportive communities.

Julia Hayes

Swanbourne Business Centre

“Tea’s helped me with my message…

by giving me solid guidelines and action items to get stuff done. She is not for the faint at heart and cracks a mean whip but it the most authentic person I know. Looking to hone your marketing efforts, the Chef is your gal.

Lee Drozak

LeeDrozak.com

“Tea’s helped me to think differently…

— on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.

Holly Higbee-Jansen

Jansen Photo Explorations

“Tea is amazingly generous and smart.

It’s really important to find someone who’s got a lot of experience, knows the ropes, and is still open and growing her/himself. And I LOVE the tough love: do the work or you’re out. You know, I’ve bought a lot of programs and read and listened to and watched endless webinars and …. now I’m doing the work. That makes all the difference.

Megan Everett

Tools-n-Pros

Latest Articles…

The Evolution of Story Bistro (and other Juicy Tidbits)

Do you know Kim Doyal (aka The WordPress Chick)? She's got a super fun podcast that you should totally check out. Especially this week cuz I was her most recent guest. Listen in and if you have any questions, drop them into the comments here -- or there -- and I'll be...

7 Basic Story Types and Why They Matter to Your Marketing

Julia sat on the edge of her seat, leaning in toward the fire. "Mad Henry lived alone in a run down mansion at the edge of town." Her father's voice hung in the air, low and steady. "Rumors about the wild-eyed man never died. Some folks said he was a magician who...

Storytelling à la Reality TV: What The Next Food Network Star can teach you about marketing

I'm normally not drawn to reality TV shows. I'll admit a wee addiction in the past -- especially the early years of American Idol and The Apprentice. But I nipped those habits in the bud after a few seasons. It was easy. I just cancelled my cable. But at the beginning of this year, I moved in with my boyfriend and rediscovered my love of reality TV through The Next Food Network Star. The main idea of the show is to find the next FN "star" (while also promoting FN and its current cast). But here's what you can learn from watching...

Be a Chef: a Manifesto for Entrepreneurs

Remember the Day You Said Yes to Your Dream? You hung out your shingle, launched a website and did plenty of other business-starting-activities. Bet you never said, "I can't wait to create average, boring, standard work." Me either. The following ideas guide me as an...

The Crowd Sale Experiment

What would you rather do: sell your thing one at a time to many people? Or sell your thing all at once to many people? Hmmm. I thought so. So why do we -- so often -- attempt to find new clients and customers one at a time? Group sales are not a new concept. Folks...

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