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Megan EverettLatest Articles…
(Infographic) If Your Blog Were a Beer, What Kind Would it Be?
I always love when food (or in this case, drink) and marketing come together. Once you've read thru this infographic, share what flavor you think your blog is in a comment below... If Your Blog Were A Beer... infographic by...
You Don’t Need to Be Seduced (And Neither Do Your Clients)
[A poem] This isn't a sales page with secret voodoo marketing tricks. The truth is there are no secrets. And you don't need to be seduced, cajoled, or hypnotized. Your body and your heart know what's best for you and your business. I'm here to listen deeply. And help...
The Golden Triangle of Coffee Joints: A Marketing Parable
Warning! May Be Hazardous to Your Business: Heroes, Gurus and Other A-Listers
They inspire us, motivate us and yes -- sometimes even sell us something. They're the "successful" biz folks we look up to, admire and want to emulate. "Everybody" loves 'em. Just look at the social proof they proudly display (60,000 subscribers! 12,000 fans!). But...
#Follow Friday Much? My Love-Hate Relationship with Fan Base-Building Tactics
Yes, we all know it's about quality, not quantity. But still. It's tempting to want to take shortcuts with building your connections on social media. After all, at some point, you DO need a critical mass to help you get traction. But when we stoop to buying Facebook...
How to Keep Bears from Eating Your Business
If you've ever been camping in bear country, you know the drill. Lock up your food. Keep your trash safely stowed. And for cryin-out-loud, don't feed the bears! When it comes to your business, it's also a wise idea to safeguard something important: your values. Why?...
How to Get 5-Star Referrals From Your Peers and Colleagues
Most of the advice out there about referrals is related to your customers (i.e., getting them to send you new ones.) In short, make them happy and they'll want to tell their friends about you. But you can also get some fabulous referrals from your peers and colleagues...
17 Unique Ways to Turn Your Blog Readers into Loyal Fans
Sure. You read all the best blogs about blogging. Your content sparkles. Your design is flawless. You've optimized for SEO and ticked off the long list of best practices. You've fine-tuned every aspect of your site. And you've got passion, damn it. It’s all humming...
Is Your Ideal Client Trying to Tell You Something?
Last month in the Digital Dining Room we focused on Market Research. Specifically, how the heck do you find out what your Ideal Client is ready and willing to pay for? Because there's a difference between them needing and wanting something. Traditional business folks...
Case Study: Create Your Mastermind ‘Posse’
Peer-led Mastermind Groups. Everybody wants to be part of one, but the good ones can be hard to find (or create). Besides the obvious logistical challenges, you've also got to get just the right mix of personalities, expertise and commitment. And even then, things...
What I Wish I’d Known Then about Starting a Business…
Advice for My (Much Earlier, More Naive) Entrepreneurial Self (Note: Much of this post first appeared on the Prosperity's Kitchen website under the title, "An Open Letter to New Entrepreneurs." I've modified the text somewhat.) Hey Girl, I'm really proud of you for...
Context Matters: How to Stop Confusing People and Connect With a Hungry Audience
Meet Joshua Bell. He's HUGE in the classical music world. A few years ago, he posed as a street musician in in Washington DC, and nobody paid him any attention. Normally, if you want to see this guy play, you have to shell out a minimum of $100 (that's for the cheap...
Needs and Desires: How to Use a Focus Group to Uncover the Good Stuff
Stuck in research land again? Trying to get inside the mind of your Ideal Client? Maybe you've heard about this thing called a "focus group" and you thought, Yeah, that's what we need to do! Mmmm. Perhaps. A focus group can be helpful. It can also take you down a...
Five Captivating Elements of Hollywood Storytelling You Need to Employ to Attract New Clients
We humans love a good story. Especially when it's true. Ever watch a movie based on a real-life events? Some of my all-time favorites have been inspired by true stories: The Pursuit of Happyness. Titanic. Unstoppable. Big Miracle. These were all compelling movies to...
Perform a Random Act of Kindness
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...
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