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Latest Articles…
9 Tips to Connect with Your Inner Genius and Find Your Best Content Marketing Stories
Ideas. If you're like most entrepreneurs, you're distracted by at least one or two every day. If you're lucky, one or two might spark your next great blog post or a heartfelt email to your subscribers. (LOVE those.) But if those ideas just seem to distract you from...
Tipping Sacred Marketing Cows: “You MUST Have an Elevator Pitch”
Want to be different and stand out from the crowd? One of the best ways to do that is to challenge the status quo. And over at the Business Luminaries’ Roundtable, that’s exactly what we’re doing. Talking about the elephants in the various rooms of our industries....
Bake a Bigger Pie (and Share it with the World)
Gratitude, Goals and a Turkey Day Business Tip
Gratitude is everywhere this time of year. Especially online. I've seen posts on Facebook every day since Nov 1st (it's that 30 Days of Gratitude thing). Twitter is clogged with #Gratitude tweets. And today, multiple posts around the blogosphere hit my RSS feed. There...
Book Review | Body of Work: Finding the Thread that Ties Your Story Together
The Big Promise: Your entire life has created something unique and beautiful. This book will help you understand how to find and build on that information -- whether that's in a job or a business. This is a topic that's near and dear to my heart. And it's at the...
The Remarkable Purple Carrot: A Marketing Parable
Add Your Secret Sauce: Five Ways to Add Your Personality to Your Website or Blog
Solopreneurs and Online Marketing: How Do You Compare to Your Peers?
Do you make your money independently? As a solo professional, freelancer or "solopreneur?" If the answer is yes, please read on... Wearing all the hats AND looking good while you do it isn't as easy most people think. Your marketing hat might be one of those. Or, it...
The Secret Way To Grow A Successful Business Really Fast With No Effort At All*
This is a guest post by Carol Lynn Rivera. *That was a lie. Just like it is every time you read it in a headline or on a blog or in an email and every time you hear it in a webinar or hinted at in a sales pitch. But did I get your attention? Ok, I admit to a teensy...
Case Study: Create a Content Strategy to Support Your Launch
Last month in the Digital Dining Room, the group's mission was to identify their main business goal for the final quarter of the year and then to develop a content strategy to support it. Here's how we got them there: Step One: Brainstorm ideas using a mindmap. Start...
This Week’s Marketing Dish: Beef Stew
Gloria Miele, a small biz coach from Camarillo, CA, emailed this week’s suggestion while she was cooking up a pot of beef stew over the holidays. Here's what she had to say: Most of the women in my family make stew this way (with some variation, like deglazing the pan...
Is Your Ideal Client Trying to Tell You Something?
Last month in the Digital Dining Room we focused on Market Research. Specifically, how the heck do you find out what your Ideal Client is ready and willing to pay for? Because there's a difference between them needing and wanting something. Traditional business folks...
How I Grew Site Traffic by 60% in Three Months: A Peek into the Small Biz Branding Contest
As many of you noticed, we recently wrapped up the First Annual Tastiest Small Biz Brand Award campaign. The event/marketing efforts lasted nearly three months and worked to accomplish (or surpass!) several goals. These were: Help establish Word Chef authority in the...
What’s on Your Marketing Plate?
[Infographic] Solopreneurs: How We Market Online – 2012 Survey Results
What We're Doing, What's Working and What's Not Created from survey data collected from nearly 1,200 respondents during June 2012. A full length research report is also available. For more, click here. Embed this Infographic <a...
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