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Latest Articles…
Stop Talking and Listen! Making Sales by Fulfilling Customer’s Needs
This is a guest post by Gina Smith So, you've perfected your pitch. You've spent hours understanding the needs and desires of your customers. You've created the best possible products and/or services. You've rehearsed in front of family, friends and colleagues. Maybe...
Case Study: How to Conquer the Blank Page and Write Better Sales Copy
Writing copy for your website or other marketing materials isn't always easy. And unless you're a professional copy writer (and sometimes even when you are), the blank screen of your computer can feel like it's taunting you: You've got no idea what you're doing, do...
Case Study: Using Email Marketing to Deepen Relationships
Last month in the Digital Dining Room, the group's mission was to create a welcome email that would help them get to know their subscribers on a deeper level. Here's how we got them there: Step One: Brainstorm three questions they could ask a new subscriber...
Book Review: Epic Content Marketing
The Big Promise: How to tell a different story, break through the clutter, and win more customers by marketing less He's the head of the Content Marketing Institute, so Joe Pulizzi should know a thing or two about content marketing. And in this book, he gives plenty...
10 Quantum Leap Actions to Create a Stand-Out Brand
Ten Lords a-Leaping... It’s Day 10 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment I give you ten quantum leap actions from ten "Lords" of branding on how to create a stand-out brand. Laura Ries...
Has Your Brand Reached its Expiration Date?
(Or, does it just need a little freshening up?) When we start our ventures (if we do things right), we create branding that eventually accomplishes the goal of telling our story in a way that is unique, compelling and builds community. Both the visual and written...
Return on Influence: The Revolutionary Power of Klout, Social Scoring and More (an Interview with the Author)
Mark Schaefer stopped in at the Word Café last week and we had a chance to talk recently about his new book, Return on Influence. Here are the highlights: Q: How did you decide to write this book? I have to be honest...I've been watching this whole Klout thing from...
From the Heart: How to Get the Best Testimonials (So You Can Attract a Hungry Crowd)
Hear this truth: Your people love you. You're conscientious. You over-deliver. You care about your clients' success. You're a big-hearted entrepreneur with the best of intentions. And hear this...
Share the Real You — in Pictures
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...
How to Eat Your (Marketing) Artichoke
The Golden Triangle of Coffee Joints: A Marketing Parable
Get ‘er Done: Write Your Marketing Copy and Content
You're just like me. A small business owner who doesn't have their own marketing department (or who can't afford to hire an expert). Who wears all the hats and later wonders why you have a "bad case of hat head" (as one of my clients likes to say). And whose arms are...
Visual Marketing: A Review and Interview with the Authors
I recently spoke with Anita Campbell of SmallBizTrends.com and BizSugar.com and David Langton of Langton Cherubino Group -- the co-authors of "Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design." If you'd like to listen to the...
Expressing Brand Values: 3 Case Studies
...Three French Hens! It's Day 3 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today's installment I give you three examples of small business brands with solid core values that know how to walk the talk. Brand values...
Starting an Online Business is Like Building a Plane While Flying
A guest post by Zeus Yiamouyiannis. Welcome to the first installment in the Zeus Experiment. Be sure to bookmark the series page so you don't miss any of the episodes. Schools fool you. Business development courses pull the wool over your eyes. “Come in,” they say,...
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