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“The Chef is a standout amongst mentors.
She teaches you to fish. She shares generously, offers wisdom, insight and actionable plans to help you reach your goals. Don’t know how to identify goals that will work for you? There’s guidance for that too. Tea, a gifted wordsmith, connects and creates supportive communities.
Julia Hayes“Tea’s helped me with my message…
by giving me solid guidelines and action items to get stuff done. She is not for the faint at heart and cracks a mean whip but it the most authentic person I know. Looking to hone your marketing efforts, the Chef is your gal.
Lee Drozak“Tea’s helped me to think differently…
— on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.
Holly Higbee-Jansen“Tea is amazingly generous and smart.
It’s really important to find someone who’s got a lot of experience, knows the ropes, and is still open and growing her/himself. And I LOVE the tough love: do the work or you’re out. You know, I’ve bought a lot of programs and read and listened to and watched endless webinars and …. now I’m doing the work. That makes all the difference.
Megan EverettLatest Articles…
Revamp vs. Rebrand? 10 Considerations for Your Business Website
Most people don’t know that my parents named me Christina. I changed my name to Téa in college (I'll share why at the end of this post). Yes, it’s my legal name. Believe me, the IRS, the DMV and every government office between Los Angeles and Portland can verify this...
Tipping Sacred Marketing Cows: “You MUST Have an Elevator Pitch”
Want to be different and stand out from the crowd? One of the best ways to do that is to challenge the status quo. And over at the Business Luminaries’ Roundtable, that’s exactly what we’re doing. Talking about the elephants in the various rooms of our industries....
Ask for Advice
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...
Get ‘er Done: Write Your Marketing Copy and Content
You're just like me. A small business owner who doesn't have their own marketing department (or who can't afford to hire an expert). Who wears all the hats and later wonders why you have a "bad case of hat head" (as one of my clients likes to say). And whose arms are...
Just Say No to “Fast Food” Marketing: 10 Tips for Healthy Marketing on a Budget
When you're really hungry, it's easy to opt for fast-food. It's cheap and it's quick, and it gets the job done. But a Whopper isn't beef bourguignon. There's about a 2-hour difference in the time it takes to create them. The Whopper costs a whole lot less because The...
Deep Fried Kool-Aid: a Marketing Parable
9 Tips to Connect with Your Inner Genius and Find Your Best Content Marketing Stories
Ideas. If you're like most entrepreneurs, you're distracted by at least one or two every day. If you're lucky, one or two might spark your next great blog post or a heartfelt email to your subscribers. (LOVE those.) But if those ideas just seem to distract you from...
Case Study: How the Jansens Regularly Fill Their Virtual, Local, and Global Workshops
Meet Holly and Mark Jansen. This husband and wife team owns and runs a photography business: Jansen Photo Expeditions. Specifically, they teach photo enthusiasts how to get just the right shot, with just the right equipment, no matter where in the world their cameras...
Copy Writing that Sells: The Starter Recipe
This post was originally published on WPProBusiness.com During the Gold Rush, the Boudin family, well known master Bakers from France, came to the San Francisco area. They discovered that the sourdough yeast cultures there were very unique and they eventually became...
Table Talk Q&A: How Do I Pick the Best Marketing Strategies for My Business (and Avoid Wasting Time/Money)?
Question: There are SO many resources, opportunities for learning, mentors, etc., how can I efficiently choose the marketing technique(s) that will most likely align with my business plans, goals and industry? How do I best allocate my limited resources (time/$) to...
Brainfluence: An Interview with the Author
Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, stopped by the Word Cafe for a quick chat about his new book. Here are the highlights: TS: How did you get started with neuromarketing, Roger? RD: Practically my...
The Marketing Plan is Dead. Long Live the Storytelling Framework
I have a confession: I've never really enjoyed writing marketing plans. There's math, and a bazillion details and research. And planning feels so...corporate. I did a LOT of it when I headed up various marketing departments earlier in my career. After all, we weren't...
Book Review: Jab, Jab, Jab, Right Hook
The Big Promise: How to tell your story in a noisy, social world. My biggest problem with this book is its core metaphor. Boxing? Blood sports? Knocking out your prospects? What the hell were you thinking, Gary? It took everything I had to just get through the intro....
We’re All Guinea Pigs Now: Life and Business as Continual Experiments
A guest post by Zeus Yiamouyiannis. What if, underneath it all, your carefully planned and wished-for life was nothing more than an adventurous experiment? Would that free you or strike terror into your heart? What if you were both the guinea pig and the dude in the...
Tipping Sacred Marketing Cows: The Hero’s Journey as Ideal Story Structure
This month, I got curious about the best practice of using The Hero's Journey (aka The Monomyth) as THE structure for our best stories. For me, the problem is that this structure comes with the metaphors of battle built into it. And those metaphors bleed out...
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