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“The Chef is a standout amongst mentors.
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Julia H“Tea’s helped me with my message…
by giving me solid guidelines and action items to get stuff done. She is not for the faint at heart and cracks a mean whip but it the most authentic person I know. Looking to hone your marketing efforts, the Chef is your gal.
Lee Drozak“Tea’s helped me to think differently…
— on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.
Holly Higbee-Jansen“Tea is amazingly generous and smart.
It’s really important to find someone who’s got a lot of experience, knows the ropes, and is still open and growing her/himself. And I LOVE the tough love: do the work or you’re out. You know, I’ve bought a lot of programs and read and listened to and watched endless webinars and …. now I’m doing the work. That makes all the difference.
Megan EverettLatest Articles…
The Ultimate Branding Quiz (It’s NOT What You Think)
Wondering which branding quiz will give you the definitive answers about what makes you unique? It's true, you've got options. Unless you've been hiding under a rock lately, you've undoubtedly been harassed by at least a dozen "Which _________ are you?" quizzes in...
How I Grew Site Traffic by 60% in Three Months: A Peek into the Small Biz Branding Contest
As many of you noticed, we recently wrapped up the First Annual Tastiest Small Biz Brand Award campaign. The event/marketing efforts lasted nearly three months and worked to accomplish (or surpass!) several goals. These were: Help establish Word Chef authority in the...
Copy Writing that Sells: The Starter Recipe
This post was originally published on WPProBusiness.com During the Gold Rush, the Boudin family, well known master Bakers from France, came to the San Francisco area. They discovered that the sourdough yeast cultures there were very unique and they eventually became...
Revamp vs. Rebrand? 10 Considerations for Your Business Website
Most people don’t know that my parents named me Christina. I changed my name to Téa in college (I'll share why at the end of this post). Yes, it’s my legal name. Believe me, the IRS, the DMV and every government office between Los Angeles and Portland can verify this...
My Big Why: On Motives, Mentors, and Defining Moments
This post first appeared on TheWordChef.com in October 2013. When our Word Carnival group decided an homage to parenthood and business was in order (congrats on your new son, Nick!), I felt a little lost about how I might approach this month's theme. Then I remembered...
The True Meaning of Your Unique Value Proposition (and How to Explain it Like a Pro)
It's Word Carnival time again! In this month's episode we learn all about the dreaded Unique Value Proposition (or USP), why it's so deceptively hard to figure out, and how you can nail it without having an emotional breakdown. Jargon is for jerks. Ninnies. Lazy...
You Don’t Need to Be Seduced (And Neither Do Your Clients)
[A poem] This isn't a sales page with secret voodoo marketing tricks. The truth is there are no secrets. And you don't need to be seduced, cajoled, or hypnotized. Your body and your heart know what's best for you and your business. I'm here to listen deeply. And help...
Wordalicious: How to Choose the Tastiest Words to Tell Your Story
"Words, are our most inexhaustible source of magic. They are our most potent forms of enchantment. Rich with the power to hurt or heal." -- Dumbledore, Harry Potter and the Deathly Hallows Yes, words have a great deal of power. Here's a short video that illustrates...
Context Matters: How to Stop Confusing People and Connect With a Hungry Audience
Meet Joshua Bell. He's HUGE in the classical music world. A few years ago, he posed as a street musician in in Washington DC, and nobody paid him any attention. Normally, if you want to see this guy play, you have to shell out a minimum of $100 (that's for the cheap...
10 Totally Unique Ideas for Your Next Blog Post
Nobody ever wants to "phone it in." Our blog posts reflect who we are as a brand and a small business. The more you're able to think creatively about your content, the more you'll be able to generate engagement and interest, right? So I asked some of the brightest...
Feed Us a Story
Stories are food. Feed everyone and be willing to let them feed you, too. Remember humans love stories — it’s hardwired into how we learn and grow. Why did you start your business? That’s a story. Who are your best customers (and what makes them the best)? That’s...
Build Your Brand and Your Business Without Cash (A True Story!)
When I first started my consulting practice I used a combination of just three funding sources: savings, credit cards and a little thing called barter. Bartering can be great fun -- especially when you find someone who has what you need and who needs what you have,...
Book Marketing Lessons from a Finance Rockstar
As the President of Small Business Finance Forum, Nicole Fende, aka the Numbers Whisperer™ is a credentialed actuary with experience as a Chief Financial Officer, Investment Banker, and successful entrepreneur. She's also the author of the new book, "How to be a...
Real-life Brands Find Clarity and Their Secret Sauce
"Clarity is power." (author unknown) Over the years, the one challenge most of my consulting clients have in common is still the same: a struggle to define themselves. Sound familiar? Most of them know what their business is about and what they have to offer their...
A Pumpkin with a Plan (Or, How to Quit Being a Slave to Your Business)
Every once in awhile, a book comes along that really makes sense. This? Yep, this is definitely one of them. If you've read Mike Michaelowicz's The Toilet Paper Entrepreneur, then you're already familiar with his friendly and accessible style, his sense of humor,...
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