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“The Chef is a standout amongst mentors.
She teaches you to fish. She shares generously, offers wisdom, insight and actionable plans to help you reach your goals. Don’t know how to identify goals that will work for you? There’s guidance for that too. Tea, a gifted wordsmith, connects and creates supportive communities.
Julia Hayes“Tea’s helped me with my message…
by giving me solid guidelines and action items to get stuff done. She is not for the faint at heart and cracks a mean whip but it the most authentic person I know. Looking to hone your marketing efforts, the Chef is your gal.
Lee Drozak“Tea’s helped me to think differently…
— on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.
Holly Higbee-Jansen“Tea is amazingly generous and smart.
It’s really important to find someone who’s got a lot of experience, knows the ropes, and is still open and growing her/himself. And I LOVE the tough love: do the work or you’re out. You know, I’ve bought a lot of programs and read and listened to and watched endless webinars and …. now I’m doing the work. That makes all the difference.
Megan EverettLatest Articles…
NaNoWriMo: Postcards and Love Letters from the Chef
November is National Novel Writing Month (aka NaNoWriMo). And, even though I won't be working on my novel, I want to push myself to create some new writing habits. At first I thought I'd try my hand at short stories. But then I remembered my Box... I have a...
A Business Paradox: Slow Down to Speed Up
You've seen the marketing hype and heard all the promises: Build a Six-Figure Business in just 60 Days! Or, Fail Fast, Succeed Faster. There's even a magazine called Fast Company. And it's true: most of us want that income NOW. We've got bills to pay. Kids to send to...
Real-life Brands Find Clarity and Their Secret Sauce
"Clarity is power." (author unknown) Over the years, the one challenge most of my consulting clients have in common is still the same: a struggle to define themselves. Sound familiar? Most of them know what their business is about and what they have to offer their...
Needs and Desires: How to Use a Focus Group to Uncover the Good Stuff
Stuck in research land again? Trying to get inside the mind of your Ideal Client? Maybe you've heard about this thing called a "focus group" and you thought, Yeah, that's what we need to do! Mmmm. Perhaps. A focus group can be helpful. It can also take you down a...
Game-changing Dynamite: Why I Feel the Need to Blow Something Up
Ever get so frustrated with the way things are that you'd like to blow it all up and start over? Mmm, hmmm. Me, too. Especially lately. (Fair warning: This is gonna include a bit of a rant.) Why my fuse is lit: Marketing successfully -- whether online or off --...
A Surprising Way to Fix the Drawbacks of Digital Marketing (and Find New Clients)
I have a confession. I used to think I was an extrovert. After all, I've never had qualms about speaking in public. I've never felt anxiety around being the new kid in the room. And there was a time in my self-employed career when I was sure that my perfect job would...
17 Unique Ways to Turn Your Blog Readers into Loyal Fans
Sure. You read all the best blogs about blogging. Your content sparkles. Your design is flawless. You've optimized for SEO and ticked off the long list of best practices. You've fine-tuned every aspect of your site. And you've got passion, damn it. It’s all humming...
Uncorked: Bonita Richter Says Size Doesn’t Matter
Welcome to Corkers Uncorked. These are some of my most treasured interviews -- mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about your...
5 Goldenly Creative Ways to Tell Your Brand Story
Five Go~lden Rings! It’s Day 5 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment we look at 5 creative examples of how to tell your brand story. One of the easiest places to tell your story is the...
On Rattlesnakes, Marketing and Building a Business
Rattlesnakes have a bit of a reputation. You might even call it a "brand." Their collective brand includes stories that usually end in life and death scenarios. Very much a "handle with care" kind of item, right? So if I offered you the chance to EAT one, how would...
How to Stand Out, Stand Up, and Help Change the Business World
Do you look the same as your competitors? SOUND the same? You might find this hard to believe, but even with my branding background, I've had a blind spot about HOW to stand out from the crowd. Differentiation -- that fancy word for your Unique Value Proposition -- is...
Be an Authentic Goofball
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're working through these small, powerful actions together and sharing our questions, learnings and...
Return on Influence: The Revolutionary Power of Klout, Social Scoring and More (an Interview with the Author)
Mark Schaefer stopped in at the Word Café last week and we had a chance to talk recently about his new book, Return on Influence. Here are the highlights: Q: How did you decide to write this book? I have to be honest...I've been watching this whole Klout thing from...
What The Beatles Can Teach You About Telling a Story With Your Home Page
How can a rock supergroup who broke up 45 years ago help you tell the story of your business? Turns out, they can teach you a lot. I’m a huge Beatles fan, even though they split up before I was born (which would come as a surprise to my 7-year-old, who recently asked...
Remember You’re Already Connected
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...
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