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“The Chef is a standout amongst mentors.

She teaches you to fish. She shares generously, offers wisdom, insight and actionable plans to help you reach your goals. Don’t know how to identify goals that will work for you? There’s guidance for that too. Tea, a gifted wordsmith, connects and creates supportive communities.

Julia Hayes

Swanbourne Business Centre

“Tea’s helped me with my message…

by giving me solid guidelines and action items to get stuff done. She is not for the faint at heart and cracks a mean whip but it the most authentic person I know. Looking to hone your marketing efforts, the Chef is your gal.

Lee Drozak

LeeDrozak.com

“Tea’s helped me to think differently…

— on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.

Holly Higbee-Jansen

Jansen Photo Explorations

“Tea is amazingly generous and smart.

It’s really important to find someone who’s got a lot of experience, knows the ropes, and is still open and growing her/himself. And I LOVE the tough love: do the work or you’re out. You know, I’ve bought a lot of programs and read and listened to and watched endless webinars and …. now I’m doing the work. That makes all the difference.

Megan Everett

Tools-n-Pros

Latest Articles…

The Francophile Who Refused to Quit

A CPA Dreams Big, Does the Math and Makes It Happen by Alecia Caine of Find Yourself in France My dream has roots in my childhood. I fell in love with the French language the first time I heard it in class when one of the mothers came in to teach us. I thought it was...

Book Review: Epic Content Marketing

The Big Promise: How to tell a different story, break through the clutter, and win more customers by marketing less He's the head of the Content Marketing Institute, so Joe Pulizzi should know a thing or two about content marketing. And in this book, he gives plenty...

My Big Why: On Motives, Mentors, and Defining Moments

This post first appeared on TheWordChef.com in October 2013. When our Word Carnival group decided an homage to parenthood and business was in order (congrats on your new son, Nick!), I felt a little lost about how I might approach this month's theme. Then I remembered...

Storytelling à la Reality TV: What The Next Food Network Star can teach you about marketing

I'm normally not drawn to reality TV shows. I'll admit a wee addiction in the past -- especially the early years of American Idol and The Apprentice. But I nipped those habits in the bud after a few seasons. It was easy. I just cancelled my cable. But at the beginning of this year, I moved in with my boyfriend and rediscovered my love of reality TV through The Next Food Network Star. The main idea of the show is to find the next FN "star" (while also promoting FN and its current cast). But here's what you can learn from watching...

How to be an Entrepreneurial Chef (not a Business Cook)

A few weeks ago, I finished reading Seth Godin’s Linchpin and was immediately struck by this passage: The future belongs to chefs, not to cooks or bottle washers...A cook is not an artist. A cook follows a recipe, and he’s a good cook if he follows the recipe correctly. A chef is an artist. She’s an artist when she invents a new way of cooking or a new type of dish that creates surprise or joy or pleasure for the person she created it for. I'd been mulling that over until what finally came out was my Entrepreneur's Manifesto, which starts off: Be a Chef, not a Cook.

Uncorked: Bonita Richter Says Size Doesn’t Matter

Welcome to Corkers Uncorked. These are some of my most treasured interviews -- mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about your...

7 Basic Story Types and Why They Matter to Your Marketing

Julia sat on the edge of her seat, leaning in toward the fire. "Mad Henry lived alone in a run down mansion at the edge of town." Her father's voice hung in the air, low and steady. "Rumors about the wild-eyed man never died. Some folks said he was a magician who...

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