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by giving me solid guidelines and action items to get stuff done. She is not for the faint at heart and cracks a mean whip but it the most authentic person I know. Looking to hone your marketing efforts, the Chef is your gal.
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It’s really important to find someone who’s got a lot of experience, knows the ropes, and is still open and growing her/himself. And I LOVE the tough love: do the work or you’re out. You know, I’ve bought a lot of programs and read and listened to and watched endless webinars and …. now I’m doing the work. That makes all the difference.
Megan EverettLatest Articles…
7 Basic Story Types and Why They Matter to Your Marketing
Julia sat on the edge of her seat, leaning in toward the fire. "Mad Henry lived alone in a run down mansion at the edge of town." Her father's voice hung in the air, low and steady. "Rumors about the wild-eyed man never died. Some folks said he was a magician who...
The Manifesto: Why Your Business Needs One and How to Write It
I always encourage my clients to write a manifesto for their business. And no, I don't want you to write something creepy a la The Unibomber. This isn't about blowing people up. (Just their minds.) What I'm talking about here is clarity. Clarity for you. Clarity for...
The Crowd Sale Experiment
What would you rather do: sell your thing one at a time to many people? Or sell your thing all at once to many people? Hmmm. I thought so. So why do we -- so often -- attempt to find new clients and customers one at a time? Group sales are not a new concept. Folks...
From Guest Post to Published Author: An Interview with Beth Hayden of “Pinfluence”
Beth and I met last year in a guest blogging class taught by Jon Morrow, and it wasn't long before we'd hit it off. We've even managed to meet up in person a few times, and it's always an energizing exchange when we get the chance to talk. This interview was no...
6 Ways to Spice Up Your Copy Writing and Sell Without Even a Dash of Hype
This is a guest post by Marcia Yudkin If you hate screaming headlines, exaggerations and a hard sell, you may find it hard to know how to write copy that presents you and your offerings in an interesting way. Simply describing what you do in no-frills fashion may seem...
17 Unique Ways to Turn Your Blog Readers into Loyal Fans
Sure. You read all the best blogs about blogging. Your content sparkles. Your design is flawless. You've optimized for SEO and ticked off the long list of best practices. You've fine-tuned every aspect of your site. And you've got passion, damn it. It’s all humming...
Fear. Fearless. Fearfully ready to take action?
Fears run rampant here lately. I've noticed lots of comments during coaching sessions like, "I can't do that. I'll look stupid." or "Are you serious? Me? Um, NO." Which reminded me of the time my son and I went hiking. Or, at least, he went hiking. I got as far as the...
How to Reach Your Target Market in a Down Economy
Recently, I wrote a post called It’s All About YOU. (That’s the page you might want to bookmark and visit later as it was made especially for our readers to share themselves and their questions -- no expiration date!). Today, I address a question from Karen Vaisman of...
Closing the Deal: Building a Business that Generates Income
This is a guest post by Zeus Many of you, like me, are putting in a lot of time, energy, and money into developing an online business. And yet concrete outcomes (substantial business income, successful products, etc.) sometimes seem so far away. We're taught to be the...
Copy Writing that Sells: The Starter Recipe
This post was originally published on WPProBusiness.com During the Gold Rush, the Boudin family, well known master Bakers from France, came to the San Francisco area. They discovered that the sourdough yeast cultures there were very unique and they eventually became...
Got Resistance? That’s FABulous. Let’s Use it.
“In a troubled time, you must become that which you are longing for.” – Stephen Jenkinson, Orphan Wisdom School Do you know? When I'm caught up in the world's chaos and anarchy, I long for peace. I want things to be OKAY. I want my son and my husband to find their...
Simplify a Complicated Branding Story
In preparation for the launch of Story Bistro, I reached out to my readers and asked for your best storytelling questions. At least half of the ones you sent were a variation on this one: I work in two distinct areas. How can I incorporate them both into my story? Or...
The Hero of the Story: How to Keep Your Dinner Guest in Mind
Tipping Sacred Marketing Cows: The Hero’s Journey as Ideal Story Structure
This month, I got curious about the best practice of using The Hero's Journey (aka The Monomyth) as THE structure for our best stories. For me, the problem is that this structure comes with the metaphors of battle built into it. And those metaphors bleed out...
Be Incomplete
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...
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