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“The Chef is a standout amongst mentors.
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Julia Hayes“Tea’s helped me with my message…
by giving me solid guidelines and action items to get stuff done. She is not for the faint at heart and cracks a mean whip but it the most authentic person I know. Looking to hone your marketing efforts, the Chef is your gal.
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— on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.
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It’s really important to find someone who’s got a lot of experience, knows the ropes, and is still open and growing her/himself. And I LOVE the tough love: do the work or you’re out. You know, I’ve bought a lot of programs and read and listened to and watched endless webinars and …. now I’m doing the work. That makes all the difference.
Megan EverettLatest Articles…
Features vs. Benefits: The Stories that Produce Sales
Uncorked: Sarah Arrow’s Secret to Blogging Success
Welcome to our new bi-monthly series: Corkers Uncorked. It's a new take on the spotlight posts I did at TheWordChef.com (remember the Wordie Hall of Fame?). Those were some of my most treasured interviews -- mostly because I got to know my readers (you!) on a whole...
How to Stand Out, Stand Up, and Help Change the Business World
Do you look the same as your competitors? SOUND the same? You might find this hard to believe, but even with my branding background, I've had a blind spot about HOW to stand out from the crowd. Differentiation -- that fancy word for your Unique Value Proposition -- is...
Wordalicious: How to Choose the Tastiest Words to Tell Your Story
"Words, are our most inexhaustible source of magic. They are our most potent forms of enchantment. Rich with the power to hurt or heal." -- Dumbledore, Harry Potter and the Deathly Hallows Yes, words have a great deal of power. Here's a short video that illustrates...
The PB&J Guide to Building a Tasty Brand
Peanut Butter and Jelly. Two simple, timelessly appealing ingredients. Like most of us, you probably became a fan in childhood. Of the PB&J, I mean. I know it was the only thing my little brother would eat. Period. White bread, creamy peanut butter and grape jelly...
Quirky Much? How Your Oddities, Flaws and Peculiar Habits Help Build a Stronger Brand
You and I may never meet in real life. So there are a few things you might never learn about me. The fact that I'm 6 ft. tall, for instance. Or, that I generally operate on the "piles and post-its" filing system. (But those are just surface quirks. Not the deeper,...
The Truth About Why You Aren’t Learning Anything in Your Online Classes
I got an email this morning from Mary over at A-List Blogging (maybe you did, too?). It was titled "6 Reasons Why Blogger Trainings Fail." As I read through, I noticed my head nodding up and down. Yup. Yup. Yup. She's SO right about this stuff. Here's just a portion...
Case Study: Create a Content Strategy to Support Your Launch
Last month in the Digital Dining Room, the group's mission was to identify their main business goal for the final quarter of the year and then to develop a content strategy to support it. Here's how we got them there: Step One: Brainstorm ideas using a mindmap. Start...
The Hero of the Story: How to Keep Your Dinner Guest in Mind
On the Paradox of Your (Writer’s) Devotion
It was 4 a.m. on a Monday and most of the water protectors were gathered around a bonfire near the foot of a bridge in Standing Rock, North Dakota. But not Sophia. The 21-year old woman was up on the bridge with a friend when she was hit in the forearm with what folks...
A Story of Big Whys and Secret Desires
Another entrepreneurial story from our series... Secret desires, we all have them. by Blaze Lazarony of Blaze a Brilliant Path Many people keep their desires locked up close to their heart. Some of us are brave enough, in time, to speak them out loud. I’m a big fan of...
![[Infographic] Solopreneurs: How We Market Online – 2012 Survey Results](http://storybistro.com/wp-content/uploads/food-growth-400x250.jpg)
[Infographic] Solopreneurs: How We Market Online – 2012 Survey Results
What We're Doing, What's Working and What's Not Created from survey data collected from nearly 1,200 respondents during June 2012. A full length research report is also available. For more, click here. Embed this Infographic <a...
August Blog Prompt: Tutorial
Tell us a story! Sometimes finding inspiration -- at least where your business blog's concerned -- can feel a bit like trying to touch your elbow to your nose (frustrating at worst, just plain laughable at best). I hear from a lot of you that you're not sure what you...
Teach What You’ve Just Learned
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...
How to Find and Hire the Right Marketing Coach
When you're a solopreneur, freelancer or small business owner, your marketing budget will naturally be tight. So how do you find the right person to help you reach your goals? I've certainly got my opinions on the matter. But I thought I'd ask some of my esteemed...
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