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“The Chef is a standout amongst mentors.

She teaches you to fish. She shares generously, offers wisdom, insight and actionable plans to help you reach your goals. Don’t know how to identify goals that will work for you? There’s guidance for that too. Tea, a gifted wordsmith, connects and creates supportive communities.

Julia Hayes

Swanbourne Business Centre

“Tea’s helped me with my message…

by giving me solid guidelines and action items to get stuff done. She is not for the faint at heart and cracks a mean whip but it the most authentic person I know. Looking to hone your marketing efforts, the Chef is your gal.

Lee Drozak

LeeDrozak.com

“Tea’s helped me to think differently…

— on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.

Holly Higbee-Jansen

Jansen Photo Explorations

“Tea is amazingly generous and smart.

It’s really important to find someone who’s got a lot of experience, knows the ropes, and is still open and growing her/himself. And I LOVE the tough love: do the work or you’re out. You know, I’ve bought a lot of programs and read and listened to and watched endless webinars and …. now I’m doing the work. That makes all the difference.

Megan Everett

Tools-n-Pros

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Get People to Hate You

This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...

The Remarkable Purple Carrot: A Marketing Parable

Here in the West, purple carrots aren't a commonly found in your local produce departments. In fact, you'll probably have to go out of your way, by searching for them at the fringes: places like your farmer's market or a specialty grocer. There's a little vegetable stand near my house where I can find maybe 3 or 4 at any given time (mostly because there's a woman who comes in every morning and buys nearly all of them for herself). The shop owner literally can't keep enough of these guys on hand. In short, these guys are special. Remarkable even. And they're almost certainly a topic of conversation when served to dinner guests. They're so special, they make the chef look special, too.

Passion and Purpose: Why They’re Both Crucial to Your Brand

We branding folk talk a lot about passion and purpose. In fact they're two key elements you must figure out if you want to make sure your business has a fighting chance for success. Why? Because Passion is what gets your motor running. It sparks and fuels your take...

The Doctor Who Guide to Content Regeneration (and more!)

And now, for something completely different... Most of you know I'm a bit of a sci-fi geek. Usually, I keep that kind of stuff on Twitter and Facebook. After All, you're here for the food porn photos, am I right? Well, sometimes, you gotta break the routine just a...

The Golden Triangle of Coffee Joints: A Marketing Parable

Locally-based businesses (as opposed to multi-national corporations) are the life blood of any community. And people are beginning to understand the importance of nurturing local economies. But there are still a few hold outs. While it is clearly to our collective benefit to support local businesses, many people still patronize national chains. And the reasons don't all have to do with pricing. If you are a small, locally-owned business trying to compete with the big guys, you might want to consider the following parable.

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