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This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...
Perform a Random Act of Kindness
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...
What’s on Your Marketing Plate?
Lovably Unpopular: An Interview with Erika Napoletano and a Chance to Win Her New Book
Unless you've been living under a rock, you know that around here, figuring out your Secret Sauce is a pretty huge deal. That's why I was so excited about the chance to talk with Erika Napoletano (the person behind the persona at RedHeadWriting.com). She's got her own...
This Week’s Marketing Dish: Beef Stew
Gloria Miele, a small biz coach from Camarillo, CA, emailed this week’s suggestion while she was cooking up a pot of beef stew over the holidays. Here's what she had to say: Most of the women in my family make stew this way (with some variation, like deglazing the pan...
Needs and Desires: How to Use a Focus Group to Uncover the Good Stuff
Stuck in research land again? Trying to get inside the mind of your Ideal Client? Maybe you've heard about this thing called a "focus group" and you thought, Yeah, that's what we need to do! Mmmm. Perhaps. A focus group can be helpful. It can also take you down a...
Over-Exposed: When Too Much Marketing is Bad for Business
It happens about the same time every year. We all get a barrage of emails and see a tsunami of ads, blog posts, and offers for a certain program that starts with a B. Affiliate marketers -- even people we trusted! -- were hawking their bonuses left and right, and...
Can You Fail-proof Your Business?
(Hint: Not Bloody Likely) You've all heard Ben Franklin's infamous quote: "...in the world nothing can be said to be certain except death and taxes." Yes, we've got a slew of new technology now, but unless there's a magic spell I missed, I'm pretty sure you still...
Got Resistance? That’s FABulous. Let’s Use it.
“In a troubled time, you must become that which you are longing for.” – Stephen Jenkinson, Orphan Wisdom School Do you know? When I'm caught up in the world's chaos and anarchy, I long for peace. I want things to be OKAY. I want my son and my husband to find their...
Brandscaping: An Interview with the Author, Andrew M. Davis
Just before Christmas, I picked up a new book called "Brandscaping: Unleashing the Power of Partnerships." And I really enjoyed it. So much so, that I added it to my Must Read Marketing List and then reached out to the author for an interview. Andrew Davis says...
Your Secret Sauce: 9 Steps to Create an Addicting Brand
If you've been a freelancer or a small business owner for even a few months, I'm sure you've heard the advice, "Differentiate, or die." The experts are like a dog with a bone: "Nail down your USP, if you want to succeed,” they say. But when you're struggling to even...
The Doctor Who Guide to Content Regeneration (and more!)
And now, for something completely different... Most of you know I'm a bit of a sci-fi geek. Usually, I keep that kind of stuff on Twitter and Facebook. After All, you're here for the food porn photos, am I right? Well, sometimes, you gotta break the routine just a...
How to Find and Hire the Right Marketing Coach
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Be Incomplete
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...
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