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Latest Articles…
10 Solid Tips for Marketing Your Online Courses
This is a guest post from one of our Digital Dining Room members, Abe Crystal of ruzuku.com. If there’s one question we hear at ruzuku over and over again, it’s, "How do I effectively market and promote my online course?" Fundamentally? Marketing your course is STILL...
Be a Chef: a Manifesto for Entrepreneurs
Remember the Day You Said Yes to Your Dream? You hung out your shingle, launched a website and did plenty of other business-starting-activities. Bet you never said, "I can't wait to create average, boring, standard work." Me either. The following ideas guide me as an...
Five Captivating Elements of Hollywood Storytelling You Need to Employ to Attract New Clients
We humans love a good story. Especially when it's true. Ever watch a movie based on a real-life events? Some of my all-time favorites have been inspired by true stories: The Pursuit of Happyness. Titanic. Unstoppable. Big Miracle. These were all compelling movies to...
One of the Biggest Storytelling Mistakes You Can Make While Marketing Your Business
It's an easy mistake to make. Especially when you've got some of the biggest brands in the world doing it, too. (Take AT&T, for example.) And there are SO many business coaches out there telling you you're a rockstar. A phenomenaut. In short, a hero. That you're...
You Don’t Need to Be Seduced (And Neither Do Your Clients)
[A poem] This isn't a sales page with secret voodoo marketing tricks. The truth is there are no secrets. And you don't need to be seduced, cajoled, or hypnotized. Your body and your heart know what's best for you and your business. I'm here to listen deeply. And help...
Wordalicious: How to Choose the Tastiest Words to Tell Your Story
"Words, are our most inexhaustible source of magic. They are our most potent forms of enchantment. Rich with the power to hurt or heal." -- Dumbledore, Harry Potter and the Deathly Hallows Yes, words have a great deal of power. Here's a short video that illustrates...
How to Find and Hire the Right Marketing Coach
When you're a solopreneur, freelancer or small business owner, your marketing budget will naturally be tight. So how do you find the right person to help you reach your goals? I've certainly got my opinions on the matter. But I thought I'd ask some of my esteemed...
An Appetizing Guest Post Pitch: The Perfect Ingredients
A Guest Post by Rohan Pawale of WebHostingDeals.org I’m an big fan of guest posts. I love how they allow me to reach out to new bloggers and build relationships with them. Anything and everything about guest blogging excites me, and considering the latest advice Tea...
Quirky Much? How Your Oddities, Flaws and Peculiar Habits Help Build a Stronger Brand
You and I may never meet in real life. So there are a few things you might never learn about me. The fact that I'm 6 ft. tall, for instance. Or, that I generally operate on the "piles and post-its" filing system. (But those are just surface quirks. Not the deeper,...
Don’t Read the Instruction Manual: It’s Time to Improvise
Growing up in a Mormon family, I was encouraged to learn things that would develop me into the perfect wife and homemaker. How to make jam. How to sew. How to play with barbies. You know, girly things. And there were always lots of instructions for these things. A...
Warning! May Be Hazardous to Your Business: Heroes, Gurus and Other A-Listers
They inspire us, motivate us and yes -- sometimes even sell us something. They're the "successful" biz folks we look up to, admire and want to emulate. "Everybody" loves 'em. Just look at the social proof they proudly display (60,000 subscribers! 12,000 fans!). But...
5 Ways to Make Your Marketing Stick
On Rattlesnakes, Marketing and Building a Business
Rattlesnakes have a bit of a reputation. You might even call it a "brand." Their collective brand includes stories that usually end in life and death scenarios. Very much a "handle with care" kind of item, right? So if I offered you the chance to EAT one, how would...
What I Wish I’d Known Then about Starting a Business…
Advice for My (Much Earlier, More Naive) Entrepreneurial Self (Note: Much of this post first appeared on the Prosperity's Kitchen website under the title, "An Open Letter to New Entrepreneurs." I've modified the text somewhat.) Hey Girl, I'm really proud of you for...
How to Keep Bears from Eating Your Business
If you've ever been camping in bear country, you know the drill. Lock up your food. Keep your trash safely stowed. And for cryin-out-loud, don't feed the bears! When it comes to your business, it's also a wise idea to safeguard something important: your values. Why?...
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