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by giving me solid guidelines and action items to get stuff done. She is not for the faint at heart and cracks a mean whip but it the most authentic person I know. Looking to hone your marketing efforts, the Chef is your gal.
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Megan EverettLatest Articles…
Features vs. Benefits: The Stories that Produce Sales
Strut Your Stuff: 9 Examples of Edutainment Branding
Nine Ladies Dancing! It’s Day 9 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment I've got 9 great videos for you. These are excellent examples of how you can use the strategy of "edutainment" to...
Book Review: “Uprising: How to Build a Brand and Change the World” (Plus a chance to win a FREE copy)
I love to read -- it's one of the reasons I do book reviews here (so that I have access to all the latest and greatest business books). But this, my friends, is a book you absolutely must read if you're serious about building something bigger than yourself. I know...
The Story of Our Pricing: My Experiment With the Gift Economy (and Your Invitation to Join Me)
What story does your pricing tell about you and your business? In the past, experts said if you wanted to position yourself as high quality or even luxury, you'd better price your product high. Why? Because higher prices tell your potential customers your stuff is...
Show Up Consistently
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...
10 Solid Tips for Marketing Your Online Courses
This is a guest post from one of our Digital Dining Room members, Abe Crystal of ruzuku.com. If there’s one question we hear at ruzuku over and over again, it’s, "How do I effectively market and promote my online course?" Fundamentally? Marketing your course is STILL...
Quirky Much? How Your Oddities, Flaws and Peculiar Habits Help Build a Stronger Brand
You and I may never meet in real life. So there are a few things you might never learn about me. The fact that I'm 6 ft. tall, for instance. Or, that I generally operate on the "piles and post-its" filing system. (But those are just surface quirks. Not the deeper,...
Needs and Desires: How to Use a Focus Group to Uncover the Good Stuff
Stuck in research land again? Trying to get inside the mind of your Ideal Client? Maybe you've heard about this thing called a "focus group" and you thought, Yeah, that's what we need to do! Mmmm. Perhaps. A focus group can be helpful. It can also take you down a...
An Appetizing Guest Post Pitch: The Perfect Ingredients
A Guest Post by Rohan Pawale of WebHostingDeals.org I’m an big fan of guest posts. I love how they allow me to reach out to new bloggers and build relationships with them. Anything and everything about guest blogging excites me, and considering the latest advice Tea...
Yes! You CAN Stop Pigging Out on All That Information
This is a guest post by Zeus Yiamouyiannis, a reader who responded to a recent PB&J newsletter with this bit of helpful advice. (If you're a reader, too -- keep that in mind the next time you're bold enough to reply to my emails!) Okay, you and I do it all the...
How to Stand Out from the Crowd and Build Something that Matters
I have news for you. I'm not Brian Clark. I don't have his name recognition or his mad copy writing skillz. I'm also not Danielle LaPorte or Marie Forleo or even Danny Iny. Nor am I looking for World Domination. And it's not that I don't want to be successful. I do....
The Un-Sexy Side of Internet Marketing
These days, most of us would agree that in order to do business and market ourselves properly, you need a website. A digital space that belongs just to you. (Not to Facebook, or Tumblr or even WordPress.com -- for reasons that my friend Annie so beautifully explains.)...
Be an Authentic Goofball
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're working through these small, powerful actions together and sharing our questions, learnings and...
Just Say No to “Fast Food” Marketing: 10 Tips for Healthy Marketing on a Budget
When you're really hungry, it's easy to opt for fast-food. It's cheap and it's quick, and it gets the job done. But a Whopper isn't beef bourguignon. There's about a 2-hour difference in the time it takes to create them. The Whopper costs a whole lot less because The...
My Personal Battle With Comparisonitis (and How I’m Making Peace)
She's a gnarly bitch that Comparisonitis. She and I bump heads at least once or twice a year. (When I was younger, it was more like once or twice a month.) You'd think I'd be less surprised now when she sidles up beside me. And not-so-innocently whispers in my ear,...
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