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“The Chef is a standout amongst mentors.
She teaches you to fish. She shares generously, offers wisdom, insight and actionable plans to help you reach your goals. Don’t know how to identify goals that will work for you? There’s guidance for that too. Tea, a gifted wordsmith, connects and creates supportive communities.
Julia Hayes“Tea’s helped me with my message…
by giving me solid guidelines and action items to get stuff done. She is not for the faint at heart and cracks a mean whip but it the most authentic person I know. Looking to hone your marketing efforts, the Chef is your gal.
Lee Drozak“Tea’s helped me to think differently…
— on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.
Holly Higbee-Jansen“Tea is amazingly generous and smart.
It’s really important to find someone who’s got a lot of experience, knows the ropes, and is still open and growing her/himself. And I LOVE the tough love: do the work or you’re out. You know, I’ve bought a lot of programs and read and listened to and watched endless webinars and …. now I’m doing the work. That makes all the difference.
Megan EverettLatest Articles…
(Infographic) If Your Blog Were a Beer, What Kind Would it Be?
I always love when food (or in this case, drink) and marketing come together. Once you've read thru this infographic, share what flavor you think your blog is in a comment below... If Your Blog Were A Beer... infographic by...
Bigger Bang for your Marketing Bucks (and grocery dollars)
A guest post by Nicole Fende, the Numbers Whisperer™ We’re going to start by talking groceries. Don’t worry, I’ll sneak in the finance. Since Tea is the Chef, groceries seem appropriate. When you go to the grocery store you may be like me, and have a list. Big shout...
The Shy Business Owner’s Guide to In-Person Networking
In today's post, I address a question from Caroline Nash of Carolee Crafts (at least 2 other readers asked about this, so I knew it was really important): I'm very shy and fine on a keyboard, but face to face I freeze. Small talk and I do not mix, and I end up...
This Week’s Marketing Dish: Tiramisu
Laurie Nylund, a writer extraordinaire from Sandy, Utah, emailed this week’s suggestion. Here's what she had to say about tiramisu: This Italian dessert means "carry me up" or "to heaven," which is an apt description for how I react whenever I find a piece worthy of...
Needs and Desires: How to Use a Focus Group to Uncover the Good Stuff
Stuck in research land again? Trying to get inside the mind of your Ideal Client? Maybe you've heard about this thing called a "focus group" and you thought, Yeah, that's what we need to do! Mmmm. Perhaps. A focus group can be helpful. It can also take you down a...
Lizard Brain Much? How to Blog When Everything You Write Sucks, Nobody Reads or Comments, and You Feel Like a Failure
This might surprise you, but not everyone enjoys the process of blogging. Even those who write for a living! I've had clients whose main source of income was freelance writing tell me "I hate blogging." And others who've even written and published entire books ask me,...
Flying By the Seat of Your Pants: A Marketing Plan Love Story
Do you have a marketing plan for your business? No, I don't mean all those plans you've got in your head. A plan that's written down. (Or, more likely, typed into that thing you stare at most of the day.) If you're like 99% of the folks I talk to, you don't. Because...
Book Marketing Lessons from a Finance Rockstar
As the President of Small Business Finance Forum, Nicole Fende, aka the Numbers Whisperer™ is a credentialed actuary with experience as a Chief Financial Officer, Investment Banker, and successful entrepreneur. She's also the author of the new book, "How to be a...
Uncorked: Bonita Richter Says Size Doesn’t Matter
Welcome to Corkers Uncorked. These are some of my most treasured interviews -- mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about your...
How to Attract Your Perfect Customers (and Keep Them Coming Back for More)
What was the last purchase you absolutely loved? See it in your mind's eye. Feel the feelings (again) of finding it, buying it, using it. I'll tell you mine, if you tell me yours... For me, one of the best ways to spend money is at my local Farmers' Market. It's not...
On Teaching: An Interview with Jennifer Louden
I stumbled on Jen Louden about a year ago, while researching different classes on teaching. I've found her credible and genuine and full of heart. She is an "A-lister" who doesn't take herself too seriously and is always willing to share something that matters. She's...
Collaborate in the (Online) Kitchen and Yield Exponential Results
Case Study: Creating an About Page that Works
Did you know that your About Page is one of your website's most important tools? For some of us, it's probably one of THE most-visited pages on the entire site. And that's because people want to know who they're about to do business with. Are you trustworthy? Do you...
True Confessions: I’m Afraid You’ll Find Out I’m a Marketing Fraud
There, I said it. One of my deepest fears laid out for the whole world to see: I'm not really who you think I am. Mostly -- like 99% of the time -- I'm actually pretty confident. I know that I know my stuff. But every now and then something happens to trigger the ugly...
A Surprising Way to Fix the Drawbacks of Digital Marketing (and Find New Clients)
I have a confession. I used to think I was an extrovert. After all, I've never had qualms about speaking in public. I've never felt anxiety around being the new kid in the room. And there was a time in my self-employed career when I was sure that my perfect job would...
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