Welcome to the Story Bistro blog!

Our most recent posts have been cued up for your enjoyment. This month, our focus is on blooming and deepening our online relationships.

(See the footer at the bottom of this page to browse by category.)

It’s All About YOU

(and WHO is that, exactly?) And now for something completely different. Rather than hear from me, I'd like to get to know you. Here's how to play: Introduce yourself and your business to the rest of the world in a comment below. Include any links to your website...

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The Crowd Sale Experiment

What would you rather do: sell your thing one at a time to many people? Or sell your thing all at once to many people? Hmmm. I thought so. So why do we -- so often -- attempt to find new clients and customers one at a time? Group sales are not a new concept. Folks...

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How to Eat Your (Marketing) Artichoke

When you're a solopreneur or the owner of a very small business, it can seem almost impossible to find the time to get it all done. There is, after all, actual work that needs to be finished, or you won't be getting paid. I get it. I'm in the same boat. The important thing to remember though, is that every little bit helps. Baby steps are crucial. They move you forward and build good habits. Habits that can ultimately bring you all the customers you can handle. read more

SSC 1.1 :: The Invitation

Julia stood in the same spot she always came to when she wanted to disappear. The young adult stacks were in the far corner of the upstairs level. It was the quietest section of the store and easy to hide there. Usually. She stared at the...

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Marketing: It’s Not What You Think (and, Why Knowing the Truth Matters)

During our mentoring wrap-up call last week, I asked Zeus for some feedback. I wanted to know what I might've done better or differently during our time together -- something that could've possibly made a bigger difference to him and his marketing efforts. One of the...

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5 Ways to Make Your Marketing Stick

When I was still a youngster (in the days before the Internet was considered a valid way to get your message out), I spent my nights and weekends at the UC Davis Extension learning the "official" rules of "Product-Price-Place-Promotion." One of my first professors (I think his name was Mr. Aguilar) had a strange attachment to the term "pasta marketing." He must've used this term at least twice in every class. His point was that lots of people do their marketing like they cook their pasta: they throw it against the wall to see if it's done. If it sticks, they think it's good. And if doesn't, well...you go back to the drawing board. read more

No More Marketing: Why I’m Done

What I'm about to tell you might kill my business, but I have to say it: I'm done (yes, you can stick a fork in me). I've never wanted to build an empire -- at least not one whose sole purpose was "bigger, better marketing." And a 4-hour work week? Puh-lease. Those of...

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Collaborate in the (Online) Kitchen and Yield Exponential Results

Have you ever tried to do something big? No, I mean, massively huge -- something even a little audacious? If you haven't, you're missing out on one of the best adventure of your life. But if you have, then you know you can't really pull off something enormous without the help of other people. Which is why my Entrepreneur's Manifesto calls you to "Collaborate in the Kitchen. Here's a story about one woman who is doing just that... read more
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