Welcome to the Story Bistro blog!

Our most recent posts have been cued up for your enjoyment. This month, our focus is on blooming and deepening our online relationships.

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Five Tips for Writing Clear Marketing Copy

There's science to prove it. Studies show that advertising is most effective when it's easy to understand. I know, right? Sounds easy enough. But if you're selling something more complex than soap or beer, you may be having a little trouble getting your message across. Here are five things to look for as you write your own copy: read more

5 Ways to Make Your Marketing Stick

When I was still a youngster (in the days before the Internet was considered a valid way to get your message out), I spent my nights and weekends at the UC Davis Extension learning the "official" rules of "Product-Price-Place-Promotion." One of my first professors (I think his name was Mr. Aguilar) had a strange attachment to the term "pasta marketing." He must've used this term at least twice in every class. His point was that lots of people do their marketing like they cook their pasta: they throw it against the wall to see if it's done. If it sticks, they think it's good. And if doesn't, well...you go back to the drawing board. read more

Marketing: It’s Not What You Think (and, Why Knowing the Truth Matters)

During our mentoring wrap-up call last week, I asked Zeus for some feedback. I wanted to know what I might've done better or differently during our time together -- something that could've possibly made a bigger difference to him and his marketing efforts. One of the...

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