Welcome to the Story Bistro blog!

Our most recent posts have been cued up for your enjoyment. This month, our focus is on blooming and deepening our online relationships.

(See the footer at the bottom of this page to browse by category.)

Storytelling à la Reality TV: What The Next Food Network Star can teach you about marketing

I'm normally not drawn to reality TV shows. I'll admit a wee addiction in the past -- especially the early years of American Idol and The Apprentice. But I nipped those habits in the bud after a few seasons. It was easy. I just cancelled my cable. But at the beginning of this year, I moved in with my boyfriend and rediscovered my love of reality TV through The Next Food Network Star. The main idea of the show is to find the next FN "star" (while also promoting FN and its current cast). But here's what you can learn from watching... read more

Book Review: Epic Content Marketing

The Big Promise: How to tell a different story, break through the clutter, and win more customers by marketing less He's the head of the Content Marketing Institute, so Joe Pulizzi should know a thing or two about content marketing. And in this book, he gives plenty...

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How to be an Entrepreneurial Chef (not a Business Cook)

A few weeks ago, I finished reading Seth Godin’s Linchpin and was immediately struck by this passage: The future belongs to chefs, not to cooks or bottle washers...A cook is not an artist. A cook follows a recipe, and he’s a good cook if he follows the recipe correctly. A chef is an artist. She’s an artist when she invents a new way of cooking or a new type of dish that creates surprise or joy or pleasure for the person she created it for. I'd been mulling that over until what finally came out was my Entrepreneur's Manifesto, which starts off: Be a Chef, not a Cook. read more

5 Ways to Make Your Marketing Stick

When I was still a youngster (in the days before the Internet was considered a valid way to get your message out), I spent my nights and weekends at the UC Davis Extension learning the "official" rules of "Product-Price-Place-Promotion." One of my first professors (I think his name was Mr. Aguilar) had a strange attachment to the term "pasta marketing." He must've used this term at least twice in every class. His point was that lots of people do their marketing like they cook their pasta: they throw it against the wall to see if it's done. If it sticks, they think it's good. And if doesn't, well...you go back to the drawing board. read more

5 Marketing Lessons from Celebrity Chefs

Except for my client Rebecca Joseph (aka The Rabbi Chef), your goal is probably not to be the Next Food Network Star. But there's a whole lot that celebrity chefs can teach us about working in a crowded marketplace. The successful ones truly excel at building their brands and growing their fan base. How do they do it? Here are five of their marketing strategies that you can (and should) adopt today: read more
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