Welcome to the Story Bistro blog!
Our most recent posts have been cued up for your enjoyment. This month, our focus is on blooming and deepening our online relationships.
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Everything I’m Afraid Might Happen If I Ask a New Contact to Get Coffee [The Small Biz Owner’s Edition]
You and I have some seriously MAD storytelling skills. We might not always tell the best marketing stories, but we sure do tell ourselves some pretty amazing things on a regular basis. Unfortunately, those stories get in our way and keep us from creating the kinds of...read more
Are you ready for an adventure, Storyteller? Or is your life already so full of strange and crazy that you only long for a quiet house and some peaceful chain-napping? Either way, I have a special invitation for you. But first, let's talk about your biz story and The...read more
Julia stood on the sidewalk, the letter in her hand. She looked at it again and then searched the storefronts for a matching address. There IS no 404. Am I even on the right street? She craned her neck to read the street sign. Hmm. West...read more
Julia stood in the same spot she always came to when she wanted to disappear. The young adult stacks were in the far corner of the upstairs level. It was the quietest section of the store and easy to hide there. Usually. She stared at the...read more
Ideas. If you're like most entrepreneurs, you're distracted by at least one or two every day. If you're lucky, one or two might spark your next great blog post or a heartfelt email to your subscribers. (LOVE those.) But if those ideas just seem to distract you from...read more
How can a rock supergroup who broke up 45 years ago help you tell the story of your business? Turns out, they can teach you a lot. I’m a huge Beatles fan, even though they split up before I was born (which would come as a surprise to my 7-year-old, who recently asked...read more
Do you dread writing your About Page (like you dread cleaning out the fridge)? You're not alone. We all know we need one. And yes, it's probably one of THE most-visited pages on your entire site. (Have you checked your Google Analytics lately? Go do it. I'll wait.)...read more
Is there an unfinished project on your plate? One you've been resisting and avoiding, even though you KNOW you need to get it done? It could be client work. Or it could be something like filing your taxes, launching a new program, or even publishing a simple blog...read more
You've seen the marketing hype and heard all the promises: Build a Six-Figure Business in just 60 Days! Or, Fail Fast, Succeed Faster. There's even a magazine called Fast Company. And it's true: most of us want that income NOW. We've got bills to pay. Kids to send to...read more
Welcome to Corkers Uncorked. These are some of my most treasured interviews -- mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about your...read more
[A poem] This isn't a sales page with secret voodoo marketing tricks. The truth is there are no secrets. And you don't need to be seduced, cajoled, or hypnotized. Your body and your heart know what's best for you and your business. I'm here to listen deeply. And help...read more
Maxine's been building her coaching practice now for nearly two years. And she's had it with all the same-old advice. She swears that if she hears one more time that she needs to "focus on a niche" or "quit playing small," she's going to punch someone in the throat....read more