Writing Prompts
Writing Prompt: Your Soap Box
What do you stand for? Questions to get you started: What’s bugging you about how your competitors operate? What do you see happening that needs to stop? What positive changes need to be made in your industry or line of business that everyone else seems...
August Blog Prompt: Tutorial
Tell us a story! Sometimes finding inspiration — at least where your business blog’s concerned — can feel a bit like trying to touch your elbow to your nose (frustrating at worst, just plain laughable at best). I hear from a lot of you that...
The Manifesto: Why Your Business Needs One and How to Write It
I always encourage my clients to write a manifesto for their business. And no, I don’t want you to write something creepy a la The Unibomber. This isn’t about blowing people up. (Just their minds.) What I’m talking about here is clarity. Clarity for...
Be a Chef: a Manifesto for Entrepreneurs
Remember the Day You Said Yes to Your Dream? You hung out your shingle, launched a website and did plenty of other business-starting-activities. Bet you never said, “I can’t wait to create average, boring, standard work.” Me either. The following...
How to Tell a Compelling Story with Your About Page
Do you dread writing your About Page (like you dread cleaning out the fridge)? You’re not alone. We all know we need one. And yes, it’s probably one of THE most-visited pages on your entire site. (Have you checked your Google Analytics lately? Go do it....
April Blog Challenge: Teachable Moments
Tell us a story! Sometimes finding inspiration — at least where your business blog’s concerned — can feel a bit like trying to touch your elbow to your nose (frustrating at worst, just plain laughable at best). I hear from a lot of you that...
