How to Eat Your (Marketing) Artichoke

How to Eat Your (Marketing) Artichoke

When you're a solopreneur or the owner of a very small business, it can seem almost impossible to find the time to get it all done. There is, after all, actual work that needs to be finished, or you won't be getting paid. I get it. I'm in the same boat. The important thing to remember though, is that every little bit helps. Baby steps are crucial. They move you forward and build good habits. Habits that can ultimately bring you all the customers you can handle.
What’s on Your Marketing Plate?

What’s on Your Marketing Plate?

Eating healthy can sometimes be a tricky thing. Especially if you've got a sweet tooth. Or a penchant for all-things-fried. When we don't make good choices, we end up feeling pretty miserable. And not just because we can't see our feet any longer. It really sucks when your bottom line won't fit into your favorite jeans! The same is true for your marketing. Your website (and the other channels you use to promote yourself) need to have just the right balance of ingredients in order to keep a healthy number of customers and prospects at your table.
The Crowd Sale Experiment

The Crowd Sale Experiment

What would you rather do: sell your thing one at a time to many people? Or sell your thing all at once to many people? Hmmm. I thought so. So why do we — so often — attempt to find new clients and customers one at a time? Group sales are not a new concept....
Add Your Secret Sauce: Five Ways to Add Your Personality to Your Website or Blog

Add Your Secret Sauce: Five Ways to Add Your Personality to Your Website or Blog

Your "Secret Sauce" is your personality. It's the flavor that you bring to everything you do. And it comes across in many ways -- your voice, your style and your sense of humor. When you interact with real-live human beings, your secret sauce is pretty evident. Most of the time, people can "get" who you are after just a few brief conversations.
Storytelling à la Reality TV: What The Next Food Network Star can teach you about marketing

Storytelling à la Reality TV: What The Next Food Network Star can teach you about marketing

I'm normally not drawn to reality TV shows. I'll admit a wee addiction in the past -- especially the early years of American Idol and The Apprentice. But I nipped those habits in the bud after a few seasons. It was easy. I just cancelled my cable. But at the beginning of this year, I moved in with my boyfriend and rediscovered my love of reality TV through The Next Food Network Star. The main idea of the show is to find the next FN "star" (while also promoting FN and its current cast). But here's what you can learn from watching...
A Business Storytelling Manifesto

A Business Storytelling Manifesto

This isn’t just another bandwagon. This is truly important stuff. Especially if you’re a mission-driven entrepreneur who has some world-changing ideas, products, or services. You know that business IS personal. That it SHOULD be personal. How else will we...
SSC 1.2 :: The Meeting

SSC 1.2 :: The Meeting

Julia stood on the sidewalk, the letter in her hand. She looked at it again and then searched the storefronts for a matching address. There IS no 404. Am I even on the right street? She craned her neck to read the street sign. Hmm. West Burnside. It’s the right...
Your Business is Like an Artichoke

Your Business is Like an Artichoke

Have you ever been seduced by a vegetable? I have. And her name is Artichoke. What is it about her that draws me in? She’s beautiful, sensual and earthy all at once. She has hidden mysteries, layers of “meaty” stories, and a delicious interior that...
Dinner Conversations: Engage Your Fans Online

Dinner Conversations: Engage Your Fans Online

Troll the interwebs and you'll find plenty of advice on how to avoid killing your business relationships with email and other technologies. We've all gotten so used to texting, tweeting and tagging each other, that we've forgotten how important it is to actually use our phones. And I'm just as guilty as the rest of you. So how do you bridge the gap? How do you turn an online lead (like a Facebook Fan) into a paying customer?
How to be an Entrepreneurial Chef (not a Business Cook)

How to be an Entrepreneurial Chef (not a Business Cook)

A few weeks ago, I finished reading Seth Godin’s Linchpin and was immediately struck by this passage: The future belongs to chefs, not to cooks or bottle washers...A cook is not an artist. A cook follows a recipe, and he’s a good cook if he follows the recipe correctly. A chef is an artist. She’s an artist when she invents a new way of cooking or a new type of dish that creates surprise or joy or pleasure for the person she created it for. I'd been mulling that over until what finally came out was my Entrepreneur's Manifesto, which starts off: Be a Chef, not a Cook.
No More Marketing: Why I’m Done

No More Marketing: Why I’m Done

What I’m about to tell you might kill my business, but I have to say it: I’m done (yes, you can stick a fork in me). I’ve never wanted to build an empire — at least not one whose sole purpose was “bigger, better marketing.” And a...
5 Marketing Lessons from Celebrity Chefs

5 Marketing Lessons from Celebrity Chefs

Except for my client Rebecca Joseph (aka The Rabbi Chef), your goal is probably not to be the Next Food Network Star. But there's a whole lot that celebrity chefs can teach us about working in a crowded marketplace. The successful ones truly excel at building their brands and growing their fan base. How do they do it? Here are five of their marketing strategies that you can (and should) adopt today:
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