Welcome to the Story Bistro blog!

Our most recent posts have been cued up for your enjoyment. This month, our focus is on blooming and deepening our online relationships.

(See the footer at the bottom of this page to browse by category.)

SSC 1.1 :: The Invitation

Julia stood in the same spot she always came to when she wanted to disappear. The young adult stacks were in the far corner of the upstairs level. It was the quietest section of the store and easy to hide there. Usually. She stared at the...

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Book Review: Jab, Jab, Jab, Right Hook

The Big Promise: How to tell your story in a noisy, social world. My biggest problem with this book is its core metaphor. Boxing? Blood sports? Knocking out your prospects? What the hell were you thinking, Gary? It took everything I had to just get through the intro....

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Five Tips for Writing Clear Marketing Copy

There's science to prove it. Studies show that advertising is most effective when it's easy to understand. I know, right? Sounds easy enough. But if you're selling something more complex than soap or beer, you may be having a little trouble getting your message across. Here are five things to look for as you write your own copy: read more

The Golden Triangle of Coffee Joints: A Marketing Parable

Locally-based businesses (as opposed to multi-national corporations) are the life blood of any community. And people are beginning to understand the importance of nurturing local economies. But there are still a few hold outs. While it is clearly to our collective benefit to support local businesses, many people still patronize national chains. And the reasons don't all have to do with pricing. If you are a small, locally-owned business trying to compete with the big guys, you might want to consider the following parable. read more
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