You have a pretty good understanding of what needs to be done (marketing-wise) in your business.
You read all the advice (it’s pretty much the same from blog to blog). You know you need a marketing plan. You know you need to do x-y-z on a regular basis.
But you’re not doing it. Why?
I’m pretty sure it’s related to that movie, “He’s Not That Into You.”
You either don’t enjoy doing the marketing (in which case, I’d say hire someone to do it for you). Or, you’re not really that committed to being the CEO of your business. Or both. (Ouch!)
Your heart just isn’t fully in it.
And I totally get it. I’ve been there more than once.
In fact, I’m currently pulling myself out of it (again).
It might happen because you’re the type of person who loves the idea of owning a business. (But isn’t so hot on implementing those things called details.) Or, the feeling can creep up on you because your values are out of alignment with what you’re trying to accomplish.
The truth is, if your heart isn’t in the game, neither is your brain.
And that can be dangerous to your bank account.
How? You don’t finish creating products which means you’re never able to sell them. Or, you don’t give your launch everything you’ve got. (And the sales reflect that.) Or, you don’t feel comfortable asking people to pay you what you’re worth. (So you don’t.)
If you’re not participating full out, I’d ask you to take a long hard look at yourself and your business and ask, “Why?” Did you ever do the work to figure out your Big Why? Or, are you doing this business and marketing thing by the seat of your pants? Going with the flow?
Because at one point in time, you had a mission and a vision for a big impact you wanted to make, right? Can you still feel the power of your Big Why? Does it motivate you enough to find a way over-under-through all the excuses you’ve got about why you aren’t getting things done? (Those things you say you want to accomplish?)
Are you really willing to do whatever it takes to make things happen?
Because even in this economy, it’s still a whole lot easier to just get a job and do your hobby on the weekends.
I guarantee it’s a lot less stressful.
If you think you’re not able to make things happen because you’re not clear about who you are and what you want to do, then hey — knuckle down and work on that.
If you think you’re not getting there because the right people with the right money aren’t showing up, then yep — knuckle down and work on that.
Or if you think you can’t get there because your body doesn’t want to cooperate, perhaps it’s time to pull back from starting a business and focus on caring for that suit you’re wearing.
Are you willing to do the work? If you are willing, then perhaps the issue isn’t your heart, but your head.
And I’m here to tell you that your brain alone is not sufficient to achieve your dreams. You need community: friends, peers, colleagues, mentors and yes — even a coach or two. If you want to make a big impact on this world (or even your inner circle), you must have people you can count on and go to to share both your wins and your losses. To bounce ideas off of and ask smart questions.
Do you have that? Because if you don’t, you need to start now. And also might want to seriously consider joining us in The Digital Dining Room. Or, if you don’t like groups, find a mentor or a coach who can work with you one-on-one (I do that, too).
But first, take some time to figure out why you haven’t been able to fully commit to your dreams. And then, share your reasons in a comment below. Tell me I’m wrong. Tell me why. Or share so others will see they’re not alone. But let’s shake things up!