I love to read — it’s one of the reasons I do book reviews here (so that I have access to all the latest and greatest business books). But this, my friends, is a book you absolutely must read if you’re serious about building something bigger than yourself.
I know lots of entrepreneurs who want to use their business to create positive change. Now you’ve got the book to help you do just that.
It’s got real-life examples of little tiny businesses that sparked entire movements and built something that changed the way our world works. It’s not often that I get to read something that offer such a unique perspective on marketing. (Can you tell I loved it?)
I’ll be interviewing the author, Scott Goodson of Strawberry Frog on Tuesday. Join us live at Noon (Pacific) or tune in afterward to listen to the recorded podcast.
More From Story Bistro:
Lovably Unpopular: An Interview with Erika Napoletano and a Chance to Win Her New Book
Engagement from Scratch: An Interview with Danny Iny
The Art of Growth: An Interview with Tara Gentile
Brand Turnaround: An Interview with Karen Post, the Branding Diva
Brainfluence: An Interview with the Author
From Guest Post to Published Author: An Interview with Beth Hayden of “Pinfluence”
Visual Marketing: A Review and Interview with the Authors
Just put your book on my personal facebook page and will put it up on my blog as soon as I can!
Thank you for the Den meeting, the video and the workbook. It’s all very helpful and I agree with Susan, the pacing was great. I now know my weekend plans 😀
Great video, Tea! I like the clarity and the pace. And the content, of course.. 🙂
what a great video. it gets your juices flowing.
I want everything in my branding and communications to exude my “secret sauce”….. But I struggle with 20 years of being very “corporate and professional” — There’s a persona that goes with that – that masks one’s personality and uniqueness in the name of credibility. And my clients instinctively trust that persona – so perhaps I don’t want to completely abandon it. Besides, I think there are aspects of it that are authentically me, or that I have become.
How do you build a brand that helps you keep your identity as a person? For example, everyone is an “Avon Lady” but how do you let people know that and stay unique about it.
How to build a new brand? From Virtual Assistant to Video Advisor… or a business who loves making your video(s) GREAT? I get stuck on branding as anything more than a logo or a face.
How do you keep branding consistent across all platforms?