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“The Chef is a standout amongst mentors.
She teaches you to fish. She shares generously, offers wisdom, insight and actionable plans to help you reach your goals. Don’t know how to identify goals that will work for you? There’s guidance for that too. Tea, a gifted wordsmith, connects and creates supportive communities.
Julia H“Tea’s helped me with my message…
by giving me solid guidelines and action items to get stuff done. She is not for the faint at heart and cracks a mean whip but it the most authentic person I know. Looking to hone your marketing efforts, the Chef is your gal.
Lee Drozak“Tea’s helped me to think differently…
— on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.
Holly Higbee-Jansen“Tea is amazingly generous and smart.
It’s really important to find someone who’s got a lot of experience, knows the ropes, and is still open and growing her/himself. And I LOVE the tough love: do the work or you’re out. You know, I’ve bought a lot of programs and read and listened to and watched endless webinars and …. now I’m doing the work. That makes all the difference.
Megan EverettLatest Articles…
We’re Brokenhearted and Helpless. Here’s How We Turn that Around…
"Sometimes I wish the apocalypse would get here, already." My younger sister said this to me while we were talking about the state of the world. She's pregnant with twins. Boys this time. (She's already got five kids -- four are girls.) The twins should be arriving on...
7 Basic Story Types and Why They Matter to Your Marketing
Julia sat on the edge of her seat, leaning in toward the fire. "Mad Henry lived alone in a run down mansion at the edge of town." Her father's voice hung in the air, low and steady. "Rumors about the wild-eyed man never died. Some folks said he was a magician who...
Uncorked: Holly Higbee-Jansen Leads Landscape Photography Adventures
Welcome to our bi-monthly series: Corkers Uncorked. These are some of my most treasured interviews -- mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to...
What The Beatles Can Teach You About Telling a Story With Your Home Page
How can a rock supergroup who broke up 45 years ago help you tell the story of your business? Turns out, they can teach you a lot. I’m a huge Beatles fan, even though they split up before I was born (which would come as a surprise to my 7-year-old, who recently asked...
6 Ways to Spice Up Your Copy Writing and Sell Without Even a Dash of Hype
This is a guest post by Marcia Yudkin If you hate screaming headlines, exaggerations and a hard sell, you may find it hard to know how to write copy that presents you and your offerings in an interesting way. Simply describing what you do in no-frills fashion may seem...
The Evolution of Story Bistro (and other Juicy Tidbits)
Do you know Kim Doyal (aka The WordPress Chick)? She's got a super fun podcast that you should totally check out. Especially this week cuz I was her most recent guest. Listen in and if you have any questions, drop them into the comments here -- or there -- and I'll be...
More Stories Means More Readers (Plus, 15 Stories You Should Be Telling)
It happened again this morning. (Sometimes it feels like Groundhog Day around here.) Groggy-eyed, I opened my email to find that someone else was talking about the power of storytelling. Again. In case you hadn't noticed, "storytelling" is the latest craze. It's the...
How to Inspire People with Your Blog (Especially When You Feel Uninspired)
It's been too long since you published a blog post, am I right? I've noticed your silence online. (Are you still there?) I've looked for your latest article, but haven't seen one for weeks. I've heard you talk about the struggle to say something "worthwhile." And that...
On Rattlesnakes, Marketing and Building a Business
Rattlesnakes have a bit of a reputation. You might even call it a "brand." Their collective brand includes stories that usually end in life and death scenarios. Very much a "handle with care" kind of item, right? So if I offered you the chance to EAT one, how would...
Small Business Pickles: a True Tale of Trust and Betrayal
na·ive [nah-eev] adjective having or showing a lack of experience, judgment, or information; credulous: She's so naive she believes everything she reads. It's easy to see looking through the rear-view mirror that one of my biggest life lessons is trust. Who to trust....
Ask Tad: How Do I Start Conversations Online?
Ask Tad: How Do I Start Conversations Online? A note from Tea (aka The Chef): Bartenders are fabulous listeners, and Tad is one of the best. If you've got a question related to listening, conversations, or developing relationships with your prospective clients, he'd...
Must-Have Kitchen Tool: The (Sales) Funnel
Brainstorming 2.0: 15 Juicy Ways to Use the Internet
When we were kids, we had no problem accessing our imaginations. We also had no Internet, barely any TV (I remember a whopping FIVE channels!), and video games? Fuhgettaboutit. When we wanted to have fun, we had to make that sh*# UP. I remember creating whole fantasy...
Return on Influence: The Revolutionary Power of Klout, Social Scoring and More (an Interview with the Author)
Mark Schaefer stopped in at the Word Café last week and we had a chance to talk recently about his new book, Return on Influence. Here are the highlights: Q: How did you decide to write this book? I have to be honest...I've been watching this whole Klout thing from...
Don’t Read the Instruction Manual: It’s Time to Improvise
Growing up in a Mormon family, I was encouraged to learn things that would develop me into the perfect wife and homemaker. How to make jam. How to sew. How to play with barbies. You know, girly things. And there were always lots of instructions for these things. A...
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