According to experts, 99% of all stories ever told can be categorized into seven basic plots: Underdog, Quest, Journey/Return, Rags to Riches, Comedy, Tragedy, and Rebirth.
Understanding which plot your business/brand story falls into can help you focus your marketing messages and storytelling efforts into a more cohesive whole.
Let’s find out which of the seven major story plots best fits your needs.
For each of the following questions, choose the answer that you identify with most. Don’t think about these too long. Your selection should be more intuitive than logically analyzed.