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by giving me solid guidelines and action items to get stuff done. She is not for the faint at heart and cracks a mean whip but it the most authentic person I know. Looking to hone your marketing efforts, the Chef is your gal.
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Megan EverettLatest Articles…
Be Incomplete
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...
Add Your Secret Sauce: Five Ways to Add Your Personality to Your Website or Blog
This Week’s Marketing Dish: Chocolate Cake
Loran Hills of Loran's Heart tweeted this week's suggestion to me after I asked folks to share their favorite foods. Known as the Monarch of Heart, Depth and Focus, and Explorer of the Sacred Realms, Loran helps her clients find clarity and purpose. Connect with her...
Needs and Desires: How to Use a Focus Group to Uncover the Good Stuff
Stuck in research land again? Trying to get inside the mind of your Ideal Client? Maybe you've heard about this thing called a "focus group" and you thought, Yeah, that's what we need to do! Mmmm. Perhaps. A focus group can be helpful. It can also take you down a...
Behind the Scenes of AmyTV
Some of you may have seen Amy's video series, Content Marketing Stripped. She's created a total of 20 videos so far -- each one a gem filled with storytelling, humor and value. Perhaps (like me), you found yourself giggling out loud and sharing the videos with your...
Deep Fried Kool-Aid: a Marketing Parable
10 Quantum Leap Actions to Create a Stand-Out Brand
Ten Lords a-Leaping... It’s Day 10 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment I give you ten quantum leap actions from ten "Lords" of branding on how to create a stand-out brand. Laura Ries...
Lizard Brain Much? How to Blog When Everything You Write Sucks, Nobody Reads or Comments, and You Feel Like a Failure
This might surprise you, but not everyone enjoys the process of blogging. Even those who write for a living! I've had clients whose main source of income was freelance writing tell me "I hate blogging." And others who've even written and published entire books ask me,...
Roadmaps, Blueprints and Formulas (Oh, My!)
If you've been online for any length of time, you’re familiar with phrases like “6-figure Blueprint” or “High-traffic Formula.” Maybe you've used one of those jargon phrases in your own marketing? It would be hard not to. People devour that kind of thing. It's almost...
Tipping Sacred Marketing Cows and Changing Stories: “The Money’s in the List”
Want to be different and stand out from the crowd? One of the best ways to do that is to challenge the status quo. And over at the Business Luminaries' Roundtable, that's exactly what we're doing. Talking about the elephants in the various rooms of our industries....
Case Study: How to Conquer the Blank Page and Write Better Sales Copy
Writing copy for your website or other marketing materials isn't always easy. And unless you're a professional copy writer (and sometimes even when you are), the blank screen of your computer can feel like it's taunting you: You've got no idea what you're doing, do...
NaNoWriMo: Postcards and Love Letters from the Chef
November is National Novel Writing Month (aka NaNoWriMo). And, even though I won't be working on my novel, I want to push myself to create some new writing habits. At first I thought I'd try my hand at short stories. But then I remembered my Box... I have a...
My Big Why: On Motives, Mentors, and Defining Moments
Every hero has one: an origin story. Bruce Wayne watched a mugger brutally kill his parents when he was just a child. Peter Parker found his inner hero after a radioactive spider bit him. Buffy discovered she was “The Chosen One” and learned to leverage her slayer...
Show Up Consistently
This post is part of the 30-Day Bloom Your Online Relationships Challenge. If you'd like to play along, you can sign up here (don't worry -- it's FREE). We're all working through these small, powerful actions together and sharing our questions, learnings and...
Storytelling à la Reality TV: What The Next Food Network Star can teach you about marketing
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