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“The Chef is a standout amongst mentors.
She teaches you to fish. She shares generously, offers wisdom, insight and actionable plans to help you reach your goals. Don’t know how to identify goals that will work for you? There’s guidance for that too. Tea, a gifted wordsmith, connects and creates supportive communities.
Julia Hayes“Tea’s helped me with my message…
by giving me solid guidelines and action items to get stuff done. She is not for the faint at heart and cracks a mean whip but it the most authentic person I know. Looking to hone your marketing efforts, the Chef is your gal.
Lee Drozak“Tea’s helped me to think differently…
— on a daily basis — about who my target clients are and the best way to communicate with them. That’s huge! Tea’s advice is current and savvy and you know you are on the cutting edge when working with her.
Holly Higbee-Jansen“Tea is amazingly generous and smart.
It’s really important to find someone who’s got a lot of experience, knows the ropes, and is still open and growing her/himself. And I LOVE the tough love: do the work or you’re out. You know, I’ve bought a lot of programs and read and listened to and watched endless webinars and …. now I’m doing the work. That makes all the difference.
Megan EverettLatest Articles…
Yes, We’re Overrun with Fear, Violence and Fuckery. Here’s How We Turn that Around.
Our world is seriously crazy. (And getting worse every day.) In just the last month, nearly 100 people have been shot dead in the U.S. (see Gun Violence). Every time you turn around, someone else is (rightly) up in arms about sexual harassment and gender violence (see...
7 Ways to Use Facebook to Find and Research Your Target Market
Back in the day, if you wanted to really understand your customers, you'd need to pay dearly for the information. Market Research firms around the world still command a pretty penny for conducting statistically valid research projects for the big corporations who can...
Why Mistakes aren’t as Evil as You Think
This is a guest post by one of our own Word Chef tribe members, Matthew Turner. Mistakes have a really bad reputation, and that's something I hope to change. I'm not suggesting you make them on purpose, because trust me, you don't have to -- they'll find you...
Table Talk Q&A: How Do I Pick the Best Marketing Strategies for My Business (and Avoid Wasting Time/Money)?
Question: There are SO many resources, opportunities for learning, mentors, etc., how can I efficiently choose the marketing technique(s) that will most likely align with my business plans, goals and industry? How do I best allocate my limited resources (time/$) to...
Uncorked: Janelle Hardy Helps You Reconnect to Your Creativity
Welcome to Corkers Uncorked. These are some of my most treasured interviews -- mostly because I get to know my readers (you!) on a whole different level. We focus on your astounding biz-related superpowers and origin stories. Bonus: you get to learn more about your...
Features vs. Benefits: The Stories that Produce Sales
Dinner Conversations: Engage Your Fans Online
Author Marketing Club: An Interview with the Founder
Jim Kukral, the founder of the Author Marketing Club (a great resource I found while marketing my new book) was my guest recently at the Word Café. I've pulled the highlights together for you here. Q: What's the Author Marketing Club about? And why did you start it?...
The Fiery, Naked Approach (and How to Use it)
My friend and colleague, Danny Iny (of Firepole Marketing) recently published a marketing manifesto titled "Naked Marketing" -- and it's been getting quite the reception around the interwebz. So much so, that people are creating lists of valuable resources around the...
No, You’re NOT Stupid (Or, How to Keep Your Brain from Melting When Things Don’t Work)
A guest post by Zeus Yiamouyiannis. Is it possible for a Ph.D. in education (me) to take a half-day getting his website email up and going? (Drum roll…) Yes, it is. You’re kidding. I mean, c’mon, this should take a few minutes, right? Umm, not exactly. I know what you...
This Week’s Marketing Dish: Chocolate Cake
Loran Hills of Loran's Heart tweeted this week's suggestion to me after I asked folks to share their favorite foods. Known as the Monarch of Heart, Depth and Focus, and Explorer of the Sacred Realms, Loran helps her clients find clarity and purpose. Connect with her...
Storytelling: How to Captivate Your Prospects and Grow Your Business
Humans. We all love a good story. Especially if they're true. Ever watched a movie based on a true story? This weekend, I found myself engrossed in "Big Miracle." It's based on the true story of the international effort to rescue a family of grey whales in 1988 off...
Does this Business Make Me Look Like a Fat Failure? (Or, How to Silence That Voice in Your Head)
How're you feeling about your business and where it's headed? Hunky dory? Or just hunky? Is there a nagging voice in the back of your head screaming that your projects will never be Grade-A material? Are you constantly taking one course after another in order to get...
Case Study: Using Email Marketing to Deepen Relationships
Last month in the Digital Dining Room, the group's mission was to create a welcome email that would help them get to know their subscribers on a deeper level. Here's how we got them there: Step One: Brainstorm three questions they could ask a new subscriber...
The Story of Our Pricing: My Experiment With the Gift Economy (and Your Invitation to Join Me)
What story does your pricing tell about you and your business? In the past, experts said if you wanted to position yourself as high quality or even luxury, you'd better price your product high. Why? Because higher prices tell your potential customers your stuff is...
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