Marketing Strategies

  • Branding (61)
  • eMail Marketing (10)
  • Features and Benefits (4)
  • Market Research (21)
  • Marketing Budget (9)
  • Social Media (10)



  • Add Your Secret Sauce: Five Ways to Add Your Personality to Your Website or Blog

    Add Your Secret Sauce: Five Ways to Add Your Personality to Your Website or Blog

    Your "Secret Sauce" is your personality. It's the flavor that you bring to everything you do. And it comes across in many ways -- your voice, your style and your sense of humor. When you interact with real-live human beings, your secret sauce is pretty evident. Most of the time, people can "get" who you are after just a few brief conversations.
    What’s on Your Marketing Plate?

    What’s on Your Marketing Plate?

    Eating healthy can sometimes be a tricky thing. Especially if you've got a sweet tooth. Or a penchant for all-things-fried. When we don't make good choices, we end up feeling pretty miserable. And not just because we can't see our feet any longer. It really sucks when your bottom line won't fit into your favorite jeans! The same is true for your marketing. Your website (and the other channels you use to promote yourself) need to have just the right balance of ingredients in order to keep a healthy number of customers and prospects at your table.
    Dinner Conversations: Engage Your Fans Online

    Dinner Conversations: Engage Your Fans Online

    Troll the interwebs and you'll find plenty of advice on how to avoid killing your business relationships with email and other technologies. We've all gotten so used to texting, tweeting and tagging each other, that we've forgotten how important it is to actually use our phones. And I'm just as guilty as the rest of you. So how do you bridge the gap? How do you turn an online lead (like a Facebook Fan) into a paying customer?
    5 Ways to Make Your Marketing Stick

    5 Ways to Make Your Marketing Stick

    When I was still a youngster (in the days before the Internet was considered a valid way to get your message out), I spent my nights and weekends at the UC Davis Extension learning the "official" rules of "Product-Price-Place-Promotion." One of my first professors (I think his name was Mr. Aguilar) had a strange attachment to the term "pasta marketing." He must've used this term at least twice in every class. His point was that lots of people do their marketing like they cook their pasta: they throw it against the wall to see if it's done. If it sticks, they think it's good. And if doesn't, well...you go back to the drawing board.
    Collaborate in the (Online) Kitchen and Yield Exponential Results

    Collaborate in the (Online) Kitchen and Yield Exponential Results

    Have you ever tried to do something big? No, I mean, massively huge -- something even a little audacious? If you haven't, you're missing out on one of the best adventure of your life. But if you have, then you know you can't really pull off something enormous without the help of other people. Which is why my Entrepreneur's Manifesto calls you to "Collaborate in the Kitchen. Here's a story about one woman who is doing just that...
    5 Marketing Lessons from Celebrity Chefs

    5 Marketing Lessons from Celebrity Chefs

    Except for my client Rebecca Joseph (aka The Rabbi Chef), your goal is probably not to be the Next Food Network Star. But there's a whole lot that celebrity chefs can teach us about working in a crowded marketplace. The successful ones truly excel at building their brands and growing their fan base. How do they do it? Here are five of their marketing strategies that you can (and should) adopt today: