I love to read — it’s one of the reasons I do book reviews here (so that I have access to all the latest and greatest business books). But this, my friends, is a book you absolutely must read if you’re serious about building something bigger than yourself.

I know lots of entrepreneurs who want to use their business to create positive change. Now you’ve got the book to help you do just that.

It’s got real-life examples of little tiny businesses that sparked entire movements and built something that changed the way our world works. It’s not often that I get to read something that offer such a unique perspective on marketing. (Can you tell I loved it?)

I’ll be interviewing the author, Scott Goodson of Strawberry Frog on Tuesday. Join us live at Noon (Pacific) or tune in afterward to listen to the recorded podcast.