What’s on Your Marketing Plate?

What’s on Your Marketing Plate?

Eating healthy can sometimes be a tricky thing. Especially if you've got a sweet tooth. Or a penchant for all-things-fried. When we don't make good choices, we end up feeling pretty miserable. And not just because we can't see our feet any longer. It really sucks when your bottom line won't fit into your favorite jeans! The same is true for your marketing. Your website (and the other channels you use to promote yourself) need to have just the right balance of ingredients in order to keep a healthy number of customers and prospects at your table.
Dinner Conversations: Engage Your Fans Online

Dinner Conversations: Engage Your Fans Online

Troll the interwebs and you'll find plenty of advice on how to avoid killing your business relationships with email and other technologies. We've all gotten so used to texting, tweeting and tagging each other, that we've forgotten how important it is to actually use our phones. And I'm just as guilty as the rest of you. So how do you bridge the gap? How do you turn an online lead (like a Facebook Fan) into a paying customer?