by Téa Silvestre Godfrey | Oct 5, 2020 | Branding, Community & Relationships, Marketing Strategies, Podcasts
Just before Christmas, I picked up a new book called “Brandscaping: Unleashing the Power of Partnerships.” And I really enjoyed it. So much so, that I added it to my Must Read Marketing List and then reached out to the author for an interview. Andrew Davis...
by Téa Silvestre Godfrey | Oct 5, 2020 | Ideal Heroic Client, Market Research, Marketing Strategies
Last month in the Digital Dining Room we focused on Market Research. Specifically, how the heck do you find out what your Ideal Client is ready and willing to pay for? Because there’s a difference between them needing and wanting something. Traditional business...
by Téa Silvestre Godfrey | Oct 3, 2020 | Book Reviews, Branding, Community & Relationships, Ideal Heroic Client, Podcasts
Unless you’ve been living under a rock, you know that around here, figuring out your Secret Sauce is a pretty huge deal. That’s why I was so excited about the chance to talk with Erika Napoletano (the person behind the persona at RedHeadWriting.com)....
by Téa Silvestre Godfrey | Oct 3, 2020 | Branding, Podcasts
Spent an enjoyable Monday morning chatting with Flora Brown of Color Your Life Happy on BlogTalkRadio. Listen to this 30 minute interview and learn my 9 step process for creating your Secret Sauce so you can spice up your small...
by Téa Silvestre Godfrey | Oct 3, 2020 | Branding, Podcasts, Social Media
Mark Schaefer stopped in at the Word Café last week and we had a chance to talk recently about his new book, Return on Influence. Here are the highlights: Q: How did you decide to write this book? I have to be honest…I’ve been watching this whole Klout...
by Téa Silvestre Godfrey | Oct 2, 2020 | Branding, Case Studies, Ideal Heroic Client, Podcasts
Earlier this week, I talked with Abe and Rick of Ruzuku.com — an online platform created to make it “ridiculously easy” to teach better classes on the web. Ruzuku first came onto my radar when Abe posted this question on my “It’s All...
by Téa Silvestre Godfrey | Oct 2, 2020 | Book Reviews, Marketing Strategies, Podcasts
Everyone has a different idea of what it means to grow their business. Some of us think we need to reach for 6- or 7-figures. Others would prefer a 4-hour work week. And then there are those who would just like to be able to pay the bills and put a little away for...
by Téa Silvestre Godfrey | Oct 2, 2020 | Branding, Community & Relationships, Writing Tips
Your "Secret Sauce" is your personality. It's the flavor that you bring to everything you do. And it comes across in many ways -- your voice, your style and your sense of humor. When you interact with real-live human beings, your secret sauce is pretty evident. Most of the time, people can "get" who you are after just a few brief conversations.
by Téa Silvestre Godfrey | Oct 2, 2020 | 12 Days of Branding, Branding, Writing Tips
Five Go~lden Rings! It’s Day 5 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment we look at 5 creative examples of how to tell your brand story. One of the easiest places to tell your story is the...
by Téa Silvestre Godfrey | Oct 1, 2020 | Branding, Creativity, Ideal Heroic Client, Market Research
When you’re really hungry, it’s easy to opt for fast-food. It’s cheap and it’s quick, and it gets the job done. But a Whopper isn’t beef bourguignon. There’s about a 2-hour difference in the time it takes to create them. The Whopper...
by Téa Silvestre Godfrey | Oct 1, 2020 | Case Studies, Creativity, Ideal Heroic Client, Marketing Budget, Marketing Strategies, Podcasts
As the President of Small Business Finance Forum, Nicole Fende, aka the Numbers Whisperer™ is a credentialed actuary with experience as a Chief Financial Officer, Investment Banker, and successful entrepreneur. She’s also the author of the new book, “How...
by Téa Silvestre Godfrey | Sep 30, 2020 | Ideal Heroic Client, Market Research, Marketing Budget, Marketing Strategies
Question: My corporate training business has been doing well in the local markets where we live. But how to do we get national clients and expand our business? On a small budget of course. How can we get that kind of reach to potential corporate clients without...
by Téa Silvestre Godfrey | Sep 29, 2020 | Market Research
Recently, I wrote a post called It’s All About YOU. (That’s the page you might want to bookmark and visit later as it was made especially for our readers to share themselves and their questions — no expiration date!). Today, I address a question from Karen...
by Téa Silvestre Godfrey | Sep 29, 2020 | Branding, Storytelling, Writing Tips
Your writing is tight. Authoritative. You're already speaking directly to one reader. Not using jargon. And yet...It still sounds like it could've been written by anyone in your industry. Here are 10 ways to make sure YOUR voice and personality shine through your writing.
by Téa Silvestre Godfrey | Sep 28, 2020 | eMail Marketing
If you’re any sort of geek, you know about Schrödinger’s Cat. Is it alive? Or isn’t it? You won’t know until you open the dang box. Which brings me to next point: Your eMail list is a lot like that cat. If you think you have one, but you never...
by Téa Silvestre Godfrey | Sep 27, 2020 | 12 Days of Branding, Branding, Marketing Strategies
Seven Swans a-Swiming! It’s Day 7 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment we’ll dive into the Marketing Rule of 7. Never heard of it? Read on! Let’s start off today with a visualization...
by Téa Silvestre Godfrey | Sep 27, 2020 | Branding, Writing Tips
You’ve seen other people do it. Stephen Colbert used to do it all the time. George Bush (Jr) is probably still doing it. Both of them got pretty famous for their efforts (although, for different reasons). That word they create is sometimes called a portmanteau,...
by Téa Silvestre Godfrey | Sep 27, 2020 | Book Reviews, Branding, Market Research, Podcasts, Writing Tips
Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, stopped by the Word Cafe for a quick chat about his new book. Here are the highlights: TS: How did you get started with neuromarketing, Roger? RD: Practically my...
by Téa Silvestre Godfrey | Sep 27, 2020 | eMail Marketing, Social Media
Last month, a couple of folks I know (yep…Carney folks!) were lamenting the fact that there seemed to be an unusual number of people unsubscribing — or, worse! complaining about SPAM — every time they sent an email to their lists. Feelings of panic,...
by Téa Silvestre Godfrey | Sep 26, 2020 | 12 Days of Branding, Branding
Two turtle doves… It’s Day 2 of the 12 Days of Branding. If you missed Day 1, you can find it here. In today’s installment we talk about two important foundations for any brand: The Vision and Mission. If you could wave your magic wand and create a...
by Téa Silvestre Godfrey | Sep 25, 2020 | Branding, Case Studies
Here in the West, purple carrots aren't a commonly found in your local produce departments. In fact, you'll probably have to go out of your way, by searching for them at the fringes: places like your farmer's market or a specialty grocer.
There's a little vegetable stand near my house where I can find maybe 3 or 4 at any given time (mostly because there's a woman who comes in every morning and buys nearly all of them for herself). The shop owner literally can't keep enough of these guys on hand.
In short, these guys are special. Remarkable even. And they're almost certainly a topic of conversation when served to dinner guests. They're so special, they make the chef look special, too.
by Téa Silvestre Godfrey | Sep 25, 2020 | Ideal Heroic Client, Market Research
Meet Joshua Bell. He’s HUGE in the classical music world. A few years ago, he posed as a street musician in in Washington DC, and nobody paid him any attention. Normally, if you want to see this guy play, you have to shell out a minimum of $100 (that’s for...
by Téa Silvestre Godfrey | Sep 25, 2020 | Branding, Ideal Heroic Client
If you’ve been a freelancer or a small business owner for even a few months, I’m sure you’ve heard the advice, “Differentiate, or die.” The experts are like a dog with a bone: “Nail down your USP, if you want to succeed,” they say....
by Téa Silvestre Godfrey | Sep 24, 2020 | 12 Days of Branding, Branding
12 Drummers Drumming! Wow! It’s the last day of the 12 Days of Branding! If you missed any of the series thus far, you can find them here. In today’s installment we look at how to use collaborations to build a strong brand. When you think of drummers drumming, what...
by Téa Silvestre Godfrey | Sep 24, 2020 | Marketing Budget
A guest post by Nicole Fende, the Numbers Whisperer™ We’re going to start by talking groceries. Don’t worry, I’ll sneak in the finance. Since Tea is the Chef, groceries seem appropriate. When you go to the grocery store you may be like me, and have a list. Big shout...
by Téa Silvestre Godfrey | Sep 22, 2020 | 12 Days of Branding, Branding
8 Maids a-Milking It’s Day 8 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment we look at unexpected ways to build an impactful and memorable brand. You’ve heard the phrase, “Milking...
by Téa Silvestre Godfrey | Sep 21, 2020 | Ideal Heroic Client, Marketing Budget, Marketing Strategies, Storytelling
I must confess: beyond the pleasures that come with watching a slew of manly men in tight pants run around and get sweaty, I’m not really a fan of football. I watch to support Mr. Perfect’s interests and because (let’s face it) he’s holding the...
by Téa Silvestre Godfrey | Sep 21, 2020 | Market Research
This is a guest post by Gina Smith So, you’ve perfected your pitch. You’ve spent hours understanding the needs and desires of your customers. You’ve created the best possible products and/or services. You’ve rehearsed in front of family,...
by Téa Silvestre Godfrey | Sep 20, 2020 | Case Studies, Marketing Strategies
Last month in the Digital Dining Room, the group’s mission was to identify their main business goal for the final quarter of the year and then to develop a content strategy to support it. Here’s how we got them there: Step One: Brainstorm ideas using a...
by Téa Silvestre Godfrey | Sep 19, 2020 | Branding
“Clarity is power.” (author unknown) Over the years, the one challenge most of my consulting clients have in common is still the same: a struggle to define themselves. Sound familiar? Most of them know what their business is about and what they have to...
by Téa Silvestre Godfrey | Sep 19, 2020 | Branding, Storytelling, Writing Tips
Did you know that your About Page is one of your website’s most important tools? For some of us, it’s probably one of THE most-visited pages on the entire site. And that’s because people want to know who they’re about to do business with. Are...
by Téa Silvestre Godfrey | Sep 18, 2020 | Creativity, Market Research, Working with Marketing Professionals
Note: Recently, I published a post about blowing things up. That post literally got more comments than any other post I’ve ever received on this site. Clearly, I’m not the only one frustrated by the system as it exists. I’ve been getting a lot of...
by Téa Silvestre Godfrey | Sep 18, 2020 | Branding, Case Studies, Storytelling
Every hero has one: an origin story. Bruce Wayne watched a mugger brutally kill his parents when he was just a child. Peter Parker found his inner hero after a radioactive spider bit him. Buffy discovered she was “The Chosen One” and learned to leverage her slayer...
by Téa Silvestre Godfrey | Sep 16, 2020 | Branding
I always love when food (or in this case, drink) and marketing come together. Once you’ve read thru this infographic, share what flavor you think your blog is in a comment below… If Your Blog Were A Beer… infographic by...
