He’s the head of the Content Marketing Institute, so Joe Pulizzi should know a thing or two about content marketing. And in this book, he gives plenty of great advice about how to do it “right.” You get tons of case studies as well as additional resources.
Here’s the thing to keep in mind: a huge portion of his advice is geared toward the corporate marketer (the Chief Marketing Officer, the Chief Content Officer, etc.). If you’re a micro biz owner (who needs to do most of your own content marketing), a lot of this book might not feel applicable. Take what you need, leave the rest.
Recommended for: career marketers and those unfamiliar with how to make content marketing work in a larger organization.
Rating: 4 out of 5 Stars